Chinour Men to create an internationally renowned national brand as their responsibility, a high starting point to introduce Germany, Italy, Spain, Sweden, Japan and other world-class production hanging lines and ancillary equipment, clothing design and development team strength. Group has the world's most advanced production equipment and first-class personnel, the company has a dozen international costume masters to join a number of international celebrities to create, create a unique design of the Menniu Men's style. In 2011, the gross profit margin of the Company was 43.08%, up 2.57% over the same period of last year, mainly due to the Company's adjustment of product structure, the increase of the proportion of high-margin products and the overall increase of product prices. The Company's financial expenses dropped significantly by 123.45% as compared with the same period of last year, mainly due to the deposit interest brought by the raised funds. After the listing of the company based on differentiated product positioning, in style design, have introduced a classic, fashion, wedding three series, "Chinour" and "groom loaded" contact rate. Through the title sponsorship of the World Championships and CCTV-2 "Watch Today" program, to further enhance the brand awareness and influence. First, the implementation of "grade improvement" strategy, enhance the motivation for enterprise innovation. Grade lead the business future. Companies focus on "producing high-end, quality clothing," and actively guide the majority of party members and workers focus on upgrading clothing "grade" work hard. Second, the implementation of "quality improvement" strategy to enhance the competitiveness of enterprises. Quality determines the success of the enterprise, the company "zero defect" as the goal, organizations, members take the lead in improving product quality, enhance product competitiveness. Third, the implementation of the "brand building" strategy to enhance the vitality of enterprise innovation. Brand is the life of an enterprise. The company will always shape the brand as an important content of preferential activities, take effective measures to enhance corporate influence.