In 1973, Lightness originated in Europe and its brands are registered and sold in the United States, Canada, Europe, Asia Pacific and other parts of the world. In 2001, Lightness established Hongkong Group Company in Hong Kong with great concentration on the Chinese market. The Group operates a multi-brand women's apparel and accessories business as its core business and has set up marketing headquarters in Shenzhen, Hong Kong and Malaysia to support the operation of more than 1,000 specialty stores worldwide.
Group positioning in the female fashion industry chain, around the life of women, from outside to inside, from home to the workplace, to the underwear , home clothes, clothing, clothing accessories and other products extension. The vitality of a business lies in creating value. With this firm belief, Lightness is committed to spreading "healthy beauty," and is dedicated to creating beautiful values ​​for women. Beauty is the continuation of happiness, the founder of a woman's happiness - Laitisei, born because of beauty ....