MARYLING, the Italian fashion brand, has chosen Shanghai as its first entry point into the Chinese market. Recently, the brand unveiled its first flagship store at Shanghai Harbour Plaza, marking a significant milestone in its international expansion. The grand opening event attracted a host of high-profile guests, including top Chinese celebrities Yuan Yiyi and Huang Hao, who were seen in elegant outfits designed by MARYLING.
In addition to the celebrity presence, the event was graced by Isabelle, the China General Manager of MARYLING, along with Francesco Varriale, the Consul General of the Italian Consulate in Shanghai, and Andrea Cicini, Chairman of the China-Italy Chamber of Commerce. Their presence highlighted the strong ties between Italy and China, as well as the growing influence of MARYLING in the region.
The brand's philosophy centers around freedom, elegance, and attention to detail. MARYLING is known for its luxurious yet comfortable designs, using premium natural materials and carefully selected accessories. Each piece tells a story of grace, expression, and individuality, embodying the brand’s romantic and free-spirited essence.
MARYLING's design team is composed of global talents, drawing inspiration from every corner of the fashion world. The brand believes that life is filled with philosophical depth, and this is reflected in the subtle details of every product. From the craftsmanship to the packaging, MARYLING maintains a sense of artistry and simplicity that sets it apart.
Based in Milan, the heart of the fashion world, MARYLING’s R&D and production center ensures the highest quality standards. The brand uses the finest European fabrics to create unique, artistic pieces that capture the essence of freedom and elegance.
At the Shanghai Harbour Plaza store opening, a series of engaging activities were organized. Notable figures such as Mr. Francesco Varriale, Mr. Andrea Cicini, Li Hongliu (General Manager of MARYLING China), Angelo Katsapis (Brand Design Director), and renowned actresses Yuan Yiyi and Huang Hao participated in the ribbon-cutting ceremony. Supermodel appearances further emphasized the brand’s whimsical and elegant style.
Jazz singer Jasmine Chen, who resides in Shanghai, performed at the event. Her soulful voice, accompanied by impromptu performances on saxophone, harmonica, acoustic guitar, and piano, created an atmosphere filled with creativity and imagination, welcoming guests into the world of MARYLING.
To celebrate the autumn and winter collection, which features a royal theme in red and black, MARYLING staged a stunning and luxurious fashion show. The event perfectly captured the seasonal mood, showcasing the brand’s casual yet refined aesthetic and delivering a powerful message to the public.
The fabric is light and thin, the drape feeling is good, the modeling line is smooth, and the clothing contour is naturally stretched. We often use straight-line shape in clothing design of this kind of clothes, which reflects the graceful curve of human body and the flowing sense of fabric lines.
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