The Italian brand MARYLING has made its debut in China by choosing Shanghai as its first market. A few days ago, the brand opened its first flagship store at Shanghai Harbour Plaza, marking a significant milestone for the luxury fashion house. The opening event was not only a celebration of fashion but also a gathering of influential figures from both the entertainment and business worlds.
At the launch party, renowned Chinese celebrities such as Yuan Yiyi and Huang Hao were present, showcasing their stylish outfits. In addition to the stars, Isabelle, the General Manager of MARYLING China, was also in attendance. Other notable guests included Mr. Francesco Varriale, Consul General of the Italian Consulate in Shanghai, and Mr. Andrea Cicini, Chairman of the China-Italy Chamber of Commerce. Their presence highlighted the importance of the event and the strong relationship between Italy and China in the fashion industry.
MARYLING, a well-established Italian brand, is known for its elegant and free-spirited design philosophy. With a deep appreciation for craftsmanship and natural materials, the brand focuses on creating timeless pieces that reflect both sophistication and comfort. Each detail of MARYLING's collections tells a story of freedom and elegance, embodying the brand’s romantic and unique character.
The brand’s global design team consists of creative visionaries who bring fresh perspectives to every collection. MARYLING believes that life is filled with inspiration, and this philosophy is reflected in the subtle details of each garment. The brand’s R&D and production center is located in Milan, the heart of European fashion, where the finest fabrics are carefully selected to create distinctive and artistic designs.
The Shanghai Harbour Plaza store is MARYLING’s first flagship location in China. On the opening day, a series of exciting events took place, including a ribbon-cutting ceremony attended by key figures from the brand, local business leaders, and celebrity guests. Supermodels graced the event, showcasing the brand’s whimsical and elegant style.
Jazz singer Jasmine Chen, who is based in Shanghai, performed at the event, delivering a captivating performance with live music that added a touch of creativity and energy to the atmosphere. The brand also launched its autumn and winter collection, which featured a royal theme with bold red and black tones, as well as a mysterious autumn fog aesthetic. The fashion show was dynamic and luxurious, perfectly capturing the essence of the season and reinforcing MARYLING’s signature casual yet refined style.
This opening marks the beginning of MARYLING’s journey in the Chinese market, and the brand is eager to connect with fashion enthusiasts across the country. With its unique vision and dedication to quality, MARYLING is set to make a lasting impression in the world of luxury fashion.
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