In 2010, ARROW (Wrigley), a renowned American classic clothing brand with a heritage spanning over 160 years, made its debut in the Chinese market. It introduced the newly launched ARROW Black Label (American Wrigley Black Label) collection and established exclusive counters in major shopping malls across first-tier cities. Founded in New York in 1851, ARROW is one of the oldest and most respected names in American menswear. For generations, its tailored suits, shirts, sweaters, pants, and jackets have been staples in the wardrobes of America's elite, symbolizing sophistication, refinement, and timeless style.
Throughout its long history, ARROW has played an essential role in shaping the culture of American fashion. From the 19th century to today, its presence can be seen at every pivotal moment in the evolution of American apparel. The brand has become synonymous with the "white-collar" lifestyle, a term that originated from mid-20th-century advertising campaigns by Wrigley's shirts. Over time, as American society evolved, especially among the youth, there was a shift away from traditional values of restraint and formality. Today’s younger generation embraces self-expression, individuality, and a more relaxed yet stylish approach to life.
In response to this changing landscape, ARROW Black Label was created as a premium collection for successful men who seek both fashion and functionality in their professional attire. Complementing the classic ARROW Blue Label, Black Label focuses on quality, craftsmanship, and a refined aesthetic that caters to the modern business elite. It offers a complete wardrobe solution for men who demand elegance, versatility, and style in both professional and social settings.
Designed with a balance between fashion and professionalism, ARROW Black Label aims to help successful men project a confident, sophisticated, and understated image. Its subtle yet elegant design reflects the personality of its wearer, embodying a sense of nobility and taste. The key design elements include a blend of contemporary trends with classic sensibilities—attention to detail, high-quality materials, and a calm, understated demeanor that subtly conveys sophistication.
To better serve the Chinese market, ARROW Black Label has tailored its collections to align with the preferences and expectations of Chinese professionals. From fabric choices to color palettes and garment styles, the designs reflect a deep understanding of the tastes and needs of China's elite male consumers. The 2010 autumn and winter collection, for example, centered around classic black and gray tones, while incorporating seasonal color accents to create a fresh yet timeless look. This innovative fusion of tradition and trend not only highlights the brand’s commitment to fashion-forward thinking but also emphasizes the enduring elegance of the business elite.
Winter Thickened Long Cotton Coat
Womens Cotton Coat,Winter Coats,Heated Jacket
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