Women's aesthetic standards have always been more acute than men's, women's consumption outlook affects the trend of social spending. As a fast-fashion industry, Shenzhen IFEICE (Ai Fei Si) Garments Co., Ltd., keenly aware of the female consumer psychology of the importance of the market and its changes have taken active measures in the underwear style, color, design, health elements Integration, price positioning and so on to meet the aesthetic and emotional needs of women, and even in the packaging design, service patterns and so have to spend a lot of thought, once the market has been welcomed and favored by female consumers, and soon became Underwear industry leader.
IFEICE underwear is the main brand of Shenzhen IFEICE Garments Co., Ltd. The products are fashionable and adjusted underwear. The consumer groups are fashionable women aged 18-35. The price is 68-198 yuan Between, mainly based on 98 yuan. Such products, consumer groups and price positioning is IFEICE (Love Fei Si) conscientiously try to figure out female consumer psychology and study underwear market status quo come out.
As a young urban fashion women, mood and sensibility dominate the consumer, when they choose to buy underwear, not only look at quality, style, pay more attention to the integration of healthy elements, cost-effective, technical content and so on, they will consider a variety of Factors, only fully meet these conditions of their or basically meet their conditions, they will be willing to pay. If the purchase of underwear does exactly match their expectations, then quickly establish a loyalty to the brand, once established brand loyalty will be difficult to change.
Practice has proved that, IFEICE (Ai Feisi) underwear positioning is very accurate, regardless of the price, style, technical content, health elements and so on to meet the urban fashion women's demand for fashion-adjusted underwear, and establish a good reputation and reputation.
IFEICE underwear is made of high-quality eco-friendly fabric with features of breathability, moisture absorption, freshness and comfort, as well as radiation, static electricity and bacteriostatic inhibition. The memory alloy steel ring is implanted, Large, light weight, embedded in the underwear below the breast focus, not only for the oppression of the breast, but also can promote blood circulation, massage the breast, breast hyperplasia and other breast diseases prevention is the perfect combination of fashion and health of eco-friendly bra, Since listing, it has been recognized and loved by the vast majority of female consumers.
Nowadays, IFEICE always takes high value-added products as one of the most important ways for enterprises to participate in market competition. Smart female consumers are optimistic about IFEICE Fei silk) high value-added, because value for money, or even value for money.
IFEICE brand CEO Zou Ji-Fu told reporters, in fact, high value-added should be a technical excellence, details of the meticulous, reasonable price, service dedication. Because underwear is a personal "companion" for women, and is closely related to the health of consumers, only health care, comfort, good value for money and personalized service are the real needs of the market. Therefore, high value-added is not a concept of speculation do.
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