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Founded in 2010, Shenzhen ZIMI Investment Co., Ltd. is a professional investment and operation organization of fashion brands. With its professional capital, creative concept and value operation, ZIMO promotes and builds high-end fashion brands with Chinese attributes. Make it to the world, so that the concept of fashion based on national culture among the world's fashion hall.
Different from the traditional mode of operation of the garment industry, ZIM investment is based on the rapid and effective management system, integrated development and production marketing integrated development ideas, reasonable and efficient capital operation of integrated investment company, to complete the high-end fashion brand investment operation, fashion The brand's core philosophy and values ​​of quality life bring beauty and beauty to the world, combining the trendy fashion of the West with the subtle elegance of the East to show the confident and plump brand to the world.
At present, it owns a number of mid-to-high end fashion brands such as "Anlieana" and "Mai Xi", attracting senior investors and fashion professionals and building an efficient operation team to inject vitality into the brand. The scope of operation will involve clothing and the surrounding areas related to human life and fashion items.
From the deep understanding and accumulation of Chinese fashion brand management, focusing on China's high-end fashion brand, this is the mission of ZIMI Investment.
In 2011 successfully introduced the Italian women's brand of elegant --Anlieana, started the Greater China market journey
In 2012, the first-line department store in Guangdong, Shopping Mall as the main channel, build brand Direct Center
· In 2013, the channel was intensively cultivated and the stores were integrated and optimized. On the basis of the existing terminals, efforts were made to expand the market, build a regional market model and optimize terminal management
· Key cities in the first-tier cities set up brand image counters to direct franchising + franchising as the main business model, one after another in the country to set up offices in first-tier cities, branches, play a regional model market point effect, to achieve leapfrog store growth, the number of terminals Reached 200
· In 2016, the market depth excavation, brand spread, actively carry out all kinds of exhibitions, investment associations, to brand stores, sales, influence all showed geometric growth!
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Shaoxing Yichuang Trading Co., Ltd. , https://www.yichuangcc.com