The first domestic listed company, George White, who specializes in the customization of business suits, will visit Shenzhen SME Board on the 13th. The company will issue 24.65 million shares for the first time, and the issue price will be RMB 23 per share.

George White's main customers are collective purchasing for large enterprises, and the main products are located in fashion wear. Each year, the company provides design solutions for thousands of companies from the financial, power, telecommunications, postal, logistics, steel, coal, nonferrous metals and other industries.

Unlike retail clothing companies, business wear companies are more demanding in the stability of product quality, the thoughtfulness of pre-sales and after-sales services, and the professionalism of fabric design. George White, on the one hand, has established a good design and production system. At the same time, it has established a complete marketing and service network throughout the country to provide customers with a complete pre-sale service package. The company pays attention to the clarification of the division of labor of various products and the refinement of production. It also provides full-service responsible designers based on the industry to which the customer belongs and specific needs. At present, the company has established sales networks in 18 prestigious cities in the country, and has achieved an integrated business operation model from brand operations, product design, production and marketing, and after-sale service integration.

As an early establishment of a brand image and the establishment of a stable business wear production and quality control system, George White has certain advantages in the future integration of market segmentation. According to the prospectus introduction, the company achieved operating revenue of 590 million yuan in 2011, an increase of 41.59%; a net profit of 94,240,800 yuan, an increase of 30.07%. According to industry insiders, with the successful listing of the company, George White's marketing network, production scale, R&D and management capabilities will once again be improved.