Maybelline New York sponsors 2011 Mercedes-Benz New York autumn and winter fashion week

February 10, 2011 – NEW YORK – Maybelline New York, the global leader in cosmetics, is once again the official makeup sponsor of Mercedes-Benz Fashion Week, marking its fourth consecutive season of partnership with this iconic event. This year, the brand will bring the latest color and makeup trends to life at Lincoln Center, showcasing its creative vision on the runway. The Maybelline New York makeup team features a stellar lineup of artists from around the world, including Charlotte Willer, the brand’s global creative director, alongside top talents from Spain, Japan, and China. In China, the brand has sent a dedicated team led by renowned makeup expert Andy Koh, who will be behind the scenes creating stunning looks for the week’s most anticipated shows. This season, the Maybelline team will support a wide range of prestigious designers, such as BCBG MAXAZRIA, Betsey Johnson, Carlos Miele, and others. The brand is also collaborating with YouTube’s Runway channel for exclusive live coverage of the event, broadcasting 30 shows simultaneously. Social media platforms will be integrated, allowing fashion lovers worldwide to engage, comment, and share the latest trends in real time. Maybelline China’s new website section, “New York Fashion,” will debut during the event, offering consumers exclusive insights into the season’s top makeup trends. Additionally, the brand’s BB Girls will be on-site, giving fans a behind-the-scenes look at New York’s hottest looks. BB-kong.com will also partner with Renren, enabling users to stay connected and share updates throughout the week. Shi Ruizhi, Managing Director of Maybelline New York China, expressed excitement about the collaboration: “We are thrilled to continue our sponsorship of Mercedes-Benz Fashion Week for the fourth year. Through this innovative digital platform, we aim to deliver an unforgettable experience that reflects Maybelline’s spirit of fashion and New York.” He added, “Our brand’s DNA—Fashion + New York—has always driven us to be the number one makeup brand globally and in China. With this new web initiative, we’re bringing the energy of New York directly to our customers.” Consumers can now visit Maybelline China’s official site to explore seven makeup looks inspired by the city and the fashion week. Andy Koh will also provide tutorials on how to recreate these styles using Maybelline products. Whether you're a fashion enthusiast or a beauty lover, now is the perfect time to discover the latest trends from New York. Don’t miss out—log on to Maybelline’s website and stay ahead of the curve. New trendy makeup from New York, right at your fingertips.

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