Maybelline New York sponsors 2011 Mercedes-Benz New York autumn and winter fashion week

February 10, 2011, New York — Maybelline New York, the world’s leading cosmetics brand, is once again proud to serve as the official makeup sponsor of Mercedes-Benz Fashion Week. This marks the fourth consecutive season of collaboration between Maybelline and the iconic event, reinforcing its position as a key player in the global fashion scene. This year, Maybelline will showcase the latest color and makeup trends at Lincoln Center, with a team of top-tier makeup artists from around the world. The lineup includes Charlotte Willer, Maybelline New York's Global Creative Director, alongside renowned artists from Spain, Japan, and China. Notably, Maybelline China sent a team led by brand makeup expert Andy Koh, who played a crucial role in creating stunning backstage looks for the week’s most anticipated shows. The Maybelline team supported a range of prestigious designers, including BCBG MAXAZRIA, Betsey Johnson, Carlos Miele, Catherine Malandrino, Custo Barcelona, Cynthia Rowley, DKNY, LAMB, Max Azria, and Vivienne Tam. Their expertise helped bring the designers’ visions to life through innovative makeup styles. To enhance the experience for global audiences, Maybelline New York partnered with YouTube’s Runway channel for exclusive live coverage of the event. The channel broadcast 30 shows from the Mercedes-Benz Fashion Week, while social media platforms were integrated to allow users worldwide to engage, comment, and share their favorite moments. Maybelline China launched a new section on its official website titled “New York Fashion,” offering consumers real-time updates on the latest trends and makeup inspirations directly from the runway. Additionally, the brand’s BB Girls made appearances behind the scenes, sharing exclusive insights into New York’s fashion and beauty scene. The BB-kong.com platform also joined Renren, enabling customers to stay connected and share the latest trends. Shi Ruizhi, Managing Director of Maybelline New York China, expressed excitement about the partnership: “We are thrilled to support Mercedes-Benz Fashion Week for the fourth time. Through this groundbreaking digital platform, we aim to deliver an unforgettable experience that highlights Maybelline’s unique blend of fashion and New York spirit.” He added, “Our brand’s DNA—fashion, innovation, and accessibility—has always driven us to be the number one makeup brand globally and in China. This season, we’re inviting consumers to explore the inspiration behind the looks, guided by our talented artists.” Consumers can now visit Maybelline China’s official website to discover the latest trends inspired by New York and the fashion week. The site also features step-by-step tutorials on how to recreate the looks using Maybelline products. From bold color palettes to natural, chic finishes, this year’s Maybelline makeup collection reflects the energy and creativity of New York. Whether you're a fashion enthusiast or a beauty lover, there's something for everyone. Maybelline New York, founded in 1920, has grown into the world’s largest cosmetics brand, known for its innovative products and deep connection with consumers. With R&D centers in Paris, New York, Tokyo, and Shanghai, the brand continues to push boundaries and deliver cutting-edge beauty solutions. Available in over 129 countries, Maybelline New York remains committed to empowering every woman with the tools to express her beauty. For more information, visit maybelline.com.

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