Chinese fashion designers should give "fashion" a while to fly

"Let the fashion fly for a while," is not just a play on words, but a deep reflection on both time and the journey of 'flying'—the process and the outcome. Just like how Chinese fashion designers should give their creative visions the space and time to evolve, rather than rushing toward temporary trends. It's essential to stay relevant, but more importantly, to maintain one's unique identity. We shouldn't let fleeting trends or poor marketing strategies dictate the direction of our 'flying' fashion. Some Chinese designers have already made a mark by embracing traditional culture in their work. Designers like Ji Cheng, Guo Pei, Zhao Hui Zhou, and Xie Feng consistently draw from China’s rich heritage, creating pieces that are both modern and deeply rooted in tradition. Fashion today is diverse and full of creativity. There are bold innovators like Qi Gang, maverick Liu Yang, color master Liu Yong, 'subversive' Yang Ziming, and experimental designer Ding Yong. These visionaries bring fresh perspectives while still being inspired by cultural depth. As long as we allow 'fashion' the time it needs to take flight, it will eventually gain recognition both at home and abroad. Look, their 'bullets' have already been fired into the fashion world. Let 'fashion' fly for a while—it will surely touch the hearts of consumers and leave a lasting impact.

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