Chinore Menswear is dedicated to becoming a globally recognized Chinese brand. The company has set a high standard by introducing world-class production lines and advanced equipment from Germany, Italy, Spain, Sweden, and Japan. Its design and R&D team is highly skilled, and the group boasts state-of-the-art manufacturing facilities along with top-tier talent. By collaborating with numerous international fashion designers and experts, Chinore has developed a distinctive and unique design style that sets it apart in the menswear industry.
The company has also focused on building a strong marketing network, successfully establishing a franchise model that spans across northern China and extends nationwide. In addition, Chinore introduced a groundbreaking service: a lifetime free dry cleaning offer for its tailored suits. Customer satisfaction remains at the core of its business philosophy, and the company continuously enhances its after-sales services to create a unique and reliable support system in the industry.
The Groom Group is a large-scale enterprise integrating real estate development, hospitality, and international trade. With total assets of 2.5 billion yuan and over 12,600 employees, the group owns two major industrial parks—Hinnor Menswear Industrial Park and Oerlikon Furniture Industrial Park—as well as a four-star foreign-related hotel. Its production base covers 1.2 million square meters. In 2008-2009, the group ranked 8th among the Top 500 Competitiveness of China's Textile and Apparel Enterprises and placed 4th in the Top 10 of China’s Apparel Industry Competitiveness.
On March 27th, from 18:00 to 20:30, Grand Millennium Beijing will host the “Chinur Night - CHIC2010 Opening Dinner.â€
Hinnor Menswear continues to focus on innovation and quality. It consistently invests in advanced technology and skilled craftsmanship to maintain its competitive edge. The brand has earned multiple prestigious awards, including three nationally renowned trademarks and three famous Chinese brands. It has also achieved international certifications such as ISO9001, ISO14001, OHSAS18001, and the "Ten Ring" environmental label certification.
In addition to its menswear line, the group also operates European and American furniture under the same brand. This segment features a dedicated R&D center that introduces over a dozen premium furniture models annually. The company uses advanced machinery from the U.S., Germany, and Italy, combined with traditional handcraft techniques like carving and metalwork, to produce high-quality, artistic furniture. The brand follows a customer-centric approach, offering free design, shipping, and installation, ensuring a complete one-stop service for consumers.
Through continuous improvement and adherence to global standards, the Groom Hinur Group has solidified its position as a leading player in both the textile and furniture industries, delivering excellence in every product and service.
Browline Frames
In browline Glasses Frames, the upper portion resembles the eyebrows, creating a natural curve around the eyes, and is designed to mimic the eyebrows and the way they frame the face.
â— Our BELIEYE browline frame is chic and unique, smooth and free. The frame shape conforms to ergonomics, which can effectively reduce the pressure of the glasses frame on the face and enhance comfort.
â— Browline frames glasses were very popular in the United States in the 1950s and 1960s. However, with the progress of the times, there are more choices of materials for wrapping the upper edge of the frame. The upper part of BELIEYE browline frame similar to the bold line of the eyebrow is usually made of plastic or ACETATE material. This reduces the weight of the frame and creates a modern look. The other parts are made of METAL, which is more durable.
â— BELIEYE designers have added many fashion elements to the browline eyeglass frames, such as the upper edge of the golden frame wrapped with a bright black plastic frame, and decorated with metal details, adding elegance to the stable and low-key design;
â— The black browline is complemented by a warm metal frame, blending modern and retro styles harmoniously.
â— The calm and nostalgic appearance of the browline-shaped frame is still a style that men and women can't help but love.
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