Chinore Menswear is dedicated to becoming a globally recognized national brand. The company sets a high standard by importing world-class production lines and advanced equipment from Germany, Italy, Spain, Sweden, and Japan. With a strong research and development team, the group combines cutting-edge technology with top-tier talent to create a distinctive design style that stands out in the menswear industry. Chinore has also focused on building an efficient marketing network, successfully establishing a franchise model that spans across the country and continues to expand its reach.
In addition, the brand offers a unique after-sales service, including lifetime free dry cleaning for service suits, ensuring customer satisfaction and loyalty. This commitment to quality and service has helped Chinore build a solid reputation in the market.
The Groom Group, which owns Chinore Menswear, is a large enterprise involved in real estate, hospitality, and international trade. With total assets of 2.5 billion yuan and over 12,600 employees, the group operates two major industrial parks: the Hinnor Menswear Industrial Park and the Oerlikon Furniture Industrial Park. It also manages a four-star foreign-related hotel, with a production base covering 1.2 million square meters. In 2008-2009, the group ranked 8th among China's top 500 textile and apparel enterprises and 4th in the country’s top 10 apparel companies.
On March 27th, from 18:00 to 20:30, Grand Millennium Beijing will host the “Chinur Night - CHIC2010 Opening Dinner,†showcasing the brand’s presence in the fashion world.
Hinnor Menswear Store offers premium menswear designed with innovation and attention to detail. The brand continues to invest in global talent and advanced technology to maintain its competitive edge. Its marketing strategy focuses on expanding nationwide through a well-established franchise system, making it easily accessible to consumers.
European and American furniture, another division under the Groom Group, is known for its high-quality products. With a research and development center based in Italy and Hong Kong, the company consistently launches over a dozen new models each year. The production process uses state-of-the-art equipment from the U.S., Germany, and Italy, combined with traditional craftsmanship such as hand-carving and sheet
METAL work. This blend of modern technology and artisanal skills ensures every product is crafted with precision and artistry.
Adhering to the "Yikeweizun" business philosophy, European and American furniture provides personalized services including free design, shipping, and installation, offering a comprehensive "one-stop" solution for customers.
The Groom Group has implemented a brand strategy aligned with international standards, achieving certifications such as ISO9001, ISO14000, OHSAS18001, and the "10 Ring Mark" certification. The company has also earned recognition as a nationally renowned trademark and a famous brand in China.
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