Japanese Fashion Brand Men's Drill 2013 Spring Summer Shanghai Order

The Japanese fashion business men's Drill 2013 spring/summer trade fair is scheduled to be held on September 17-22, 2012 at the Shanghai company headquarters. At that time, the apparel industry and the franchisees are invited to visit us.

Men's fashion business in Japan - DRILL is the meaning of the drill bit in English, on behalf of men's aggressive, delving into, never losing the spirit. DRILL's Chinese name is JI You. One of them is similar in pronunciation to Drill. The two are intended to present outstanding things to consumers.

The founder of the brand, RiverWong, founded Xiaoyu Garment Co., Ltd. and actively cooperated with world-renowned menswear brands such as Paul Smith, Brooks Brothers, Supreme and others.

River sees that in China, the men's wear market has a lot of room for improvement. The design concept, materials, and board type are very unusual. The casual business men wear (SmartCasual Business Wear) is not common, so it is with the Japanese designer Hajime Matsuda (Matsuda started ) In collaboration with Hamano Mari (Brando Truth), the Drill brand was brought to China to meet the multiple needs of urban fashion men for quality, taste and price.

Drill is not a single player but has many heavyweight partners. The original chief designer of Sonia Rykiel Homme has been joining Japanese CR company, which manufactures men's clothing for Paul Smith, KATHARINE HAMNETTLONDON, and MORGAN HOMME, as a production consultant, combining Japan's best design and prototype production technology with Chinese production technology. Starting from Shanghai, Drill goes to the country and takes a long-term perspective on the international market.