Interview with Li Jiangang, Director of Shenzhen Lingerie Exhibition Market

Q: After six years of accumulation at the Shenzhen Lingerie Exhibition, what are the breakthroughs in the scale of the 7th Exhibition?

Li Jiangang: The exhibition area of ​​the 7th Shenzhen International Brand Lingerie Exhibition increased from 36,000 square meters to 51,000 square meters. The pavilion was expanded to three venues: 1, 5, and 9; With a large span of exhibition area, the number of exhibitors exceeded 500. Love, Embry, Manifin, Wacoal, Oudifin, Gujin, Oliver, Virginie, Iger, swear, Body style, Win-beauty, RUBII, E-BRA, Fenschl, Issa, Eva, O 'BRA, Haiti Yulin, Country Girl, Lepoux, Hongjie, Ivanie, Shalienni, Erach, Equus, Snow Fairy, Spencer, GASER, Misspromise, Verdana, Tochigi, Defina, Gomer, Sizhong Huang, temptation code, Philippine Yue, Di Fansi, Famanl, Qiu Zi, Corritt, Ai Dai, Han Cai, Asahi Kasei, Mu Sha, Yu Yu, her favorite, Martha Martha, Maxim, Shi Ting, Princess Gong, Cai Ting, Ya Zhi Ni, Jian Er Dan, and the Hundred family of hundreds of underwear brands and many men's underwear brands will appear at this exhibition. The planning of this exhibition area is more scientific, reasonable, and more complete than last year. For the first time, an international brand area, home service area, and academy area have been established, which has greatly improved the quality of the exhibition and enriched the cultural connotation of the exhibition. The newly-increased Pavilion No. 9 is mainly composed of six parts: the international brand lingerie area, the home wear area, the international fabric area, the concept of China's underwear culture display area, the integrated area of ​​underwear and fabrics, and the machinery and equipment area. In order to ensure the effectiveness of the exhibition, the organizing committee has increased the invitation of professional visitors to strive to allow more franchisees, agents, shopping mall representatives and professionals to visit the exhibition and share the first feast of the Chinese underwear industry.

Q: What are the changes in the participating brands this year compared to last year?

Li Jiangang: At present, in addition to the major underwear brands exhibited in the previous exhibition, the participating brands have reserved booths. The internationally renowned underwear brands have taken a large area to the beach. For example, the largest European and American underwear brand importer and general agent Private Shop carries many of its world top brands. Brand underwear, pajamas, slim fits, home wear and swimwear brands unveiled; Japan Wacoal; Country Girl USA; Malaysia PS; Philippines Bench_BODY; Japan Asahi Kasei Co., Ltd.; Turkey Penti; Taiwan swear; France ETAM, Qingdao Datong Textile's: giants Gold Anderson, Pierre Cardin, and the four major brands of Santa Paul, Hai Jinglin, Hong Kong, Lepoux, O'BRA of Australia, and misspromise of Spain all participated in the exhibition and went to the brand lingerie feast. The participation of many foreign brands greatly enhanced the international level of the exhibition. Compared with other countries in the world, China's economy is still in a good run. We believe that there will be more international brands focusing on the Chinese market. As the show approaches, more international brands will also participate in the Shenzhen Lingerie Exhibition and explore the Chinese market.

Q: It can be seen from the 6th Shenzhen Lingerie Exhibition that corporate delegations are a highlight of the show. What are the new changes this year in the exhibition?

Li Jiangang: The scale of local groups has been greatly improved compared with previous sessions, and industrial clusters have increased. Shenzhen Gongming, Foshan Nanhai, Zhongshan Siu Lam, Puning Quicksand, Shantou Chendian, Gu Rao, Jiangmen Hawthorn and other underwear gathering places will all step up their efforts and continue to organize exhibitions. What's more worth mentioning is that the home service exhibitors have made significant breakthroughs in this year's show - from the Shantou Fashion Home Service Industry Development Institute to more than 20 domestic well-known home service brands such as Kaidi, Anzi Partners and Qianlong. Shijia, Qirui, Yu Sifen and other high-profile debut of the 7th Shenzhen Lingerie Exhibition. The group's home wear brands exhibited in a unified image and concentrated in a unified regional exhibition. They started an international vision, integrated superior resources, and truly realized the home furnishing industry. Bigger and stronger goal. The first time the institutions and districts joined is also one of the highlights of this year's show. The integration of universities and exhibitions further demonstrates the cultural achievements of underwear education, applying the theory to practice, highlighting the intersection of underwear exhibition and underwear culture, and creating An intimate, fashion and cultural meeting.

With the historic leap of exhibition area, with the participation of more world-renowned brands and further promotion, we believe that the 7th Shenzhen International Brand Lingerie Exhibition will surely be popular, professional, and exhibitors. Waiting for a new level in other areas. As the slogan says: striding over the ordinary boundaries, the front-line underwear exhibition. Shenzhen Lingerie Exhibition is advancing toward the goal of world lingerie exhibition.