MixBlu and Baozun e-commerce reached a strategic cooperation with technology to enable fast fashion

Recently, MixBlu signed a strategic cooperation agreement with Baozun E-commerce. Collaboration on "e-commerce operation service" and "big data and artificial intelligence in the field of fashion application".

As a local fast fashion newcomer, MixBlu has achieved a good record in the past three years. With the precise grasp of the fashion pulse, the rapid transmission of the trend elements and the pricing of the people, it is deeply loved by the new generation of consumers.

Baozun e-commerce has also been deeply involved in the fashion field for many years. It is a long-term partner of international fashion brands such as Burberry, COACH, MICHAEL KORS, IT, ZARA, and niche designer brands such as CLOT and COMME MOI. Baozun provides one-stop e-commerce solutions for these brands from store operations, digital marketing, IT solutions, customer service, and warehousing logistics.

In the recent 2018 star service provider selection, Bao Zun was rated as the highest rating of Tmall star service providers, and ranked first in the 7 major industry rankings listed by Tmall.

In this cooperation, in addition to providing traditional e-commerce operation services for MixBlu, Baozun will further penetrate the front end of the brand's supply chain, and help MixBlu to upgrade and transform through intelligent and digital means.

Through the combination of cutting-edge technologies such as big data and artificial intelligence, Baozun will help MixBlu to listen to consumers' "hearts" from social media, e-commerce platforms and their own platforms. Guide the production to the demand in the C2M model and accelerate the supply chain.

In addition, Baozun intelligent technology and data products represented by DRESS will test the water in this cooperation; Baozun DRESS is a design and buyer tool based on big data and AI technology. It can help brands quickly locate fashion trends, inspire design inspiration, accurately grasp the pulse of the trend, and improve the efficiency of fashion design and product development.

It is believed that this cooperation will be able to provide consumers with a more diversified and personalized fashion experience through the technology-enhanced MixBlu, with a shorter fashion cycle and more precise fashion trends.