A wave of new activism leads the 2019 sportswear in spring and summer! (previous)

Leading Words : Different trends are full of personality, youthfulness, emphasizing self-expression, and promoting change. The color is sharp and the outline is simple and dynamic. The slogan is also very important, and the design shows the traditional sports style. The wave of new wave of activism has set off, and the movement has become a platform to promote change, helping people who feel helpless to speak up.

Different trends are full of personality, youthfulness, emphasizing self-expression and promoting change. The color is sharp and the outline is simple and dynamic. The slogan is also very important, and the design shows the traditional sports style. The wave of new wave of activism has set off, and the movement has become a platform to promote change, helping people who feel helpless to speak up.

Self-expression forms a new collective identity, emphasizing creativity, personality and self-expression, inspiring unique sportswear appearance.

Sportswear is rebellious and subversive, and in the era of social unrest and political instability, dark and practical styles have emerged, adopting protective and challenging designs.

"Inclusive" design is increasingly important, and the sports industry continues to challenge and dismantle stereotyped ideas about gender, beauty, race and culture.

Key colors

Guerrilla Gardener

The guerrilla gardeners use plants and shrubs to highlight urban decay, transform urban space, and even give new uses to obsolete sports equipment. This novel protest has inspired new urban sportswear outdoor trends, giving core basics and training apparel practical attributes. The military and hunting style is the key, reflected in the earth palette and simple shapes. The core sweatshirts and joggers are paired with hunting suit vests and light parka coats, while utility fasteners are used for clothing and sneakers.

Rebellion running

The urban run has become a subversive niche; young sports enthusiasts have refused to bind the gym membership regulations and elite sports clubs, but have chosen to exercise in discarded spaces and dilapidated buildings. The running style is avant-garde and original, emphasizing the spirit of treason and self-expression. Functional running apparel reveals industrial charm, using tough urban dark colors and old prints. The fabric has powerful properties including heat dissipation, odor removal and dust protection.

Hard court

The integration of basketball and sportswear gives the athletic fitness a street atmosphere. Inspired by the “girl basketball” movement, tough girls in “hard courts” challenge women’s stereotypes and aesthetic standards, advocating personality and femininity. The iconic basketball styling has been remodeled, and the oversized tank top and shorts have been replaced by a fitted bra top and gym shorts. Baseball caps and gym whip hair accessories are essential, and Yuantong socks is the finishing touch.

New wave of activism

In 2019, a new wave of activism is about to set off; the movement has once again become a platform to promote change and help voice the voices of vulnerable groups regardless of gender and ethnicity. Inspired by sports such as #swoleleft (the group's opposition to injustice, power to protect himself and others), sportswear has been given radical and defensive elements. The functional sportswear is a mix of practical streetwear, while the #fitspo slogan is replaced with text that reflects personal beliefs.