In March, Beijing is full of vitality. During the China International Clothing & Accessories Expo 2012, the “Xiliu China Northern Fashion Costumes Co-organized†event organized by the Liaoning Haicheng Textile and Apparel Industry Cluster Xiliu Market Construction Management Committee has become a one-of-a-kind showcase for the current Expo Expo. People are admiring. A strong wind of North-style clothing, quietly blowing in early spring in Beijing.
Xiliuda Market is located at the intersection point of Liaoning Shenyang Economic Zone and the coastal economic zone. Shenyang-Dalian, Jingdan, Panhaiying and other high-speed railways as well as HaDa, Gouhai, Panhaiying and other high-speed railways cross the border and set up station openings. The market has developed for more than 30 years, and it has now become one of the earliest, largest, most influential and most traded clothing wholesale markets in China. The market operates more than 20 kinds of over 20,000 kinds of goods including clothing, cloth, knitwear, accessories, and small commodities. Its high quality and low price, and its fashionable style are popular in Northeast China, North China, Northwest China, Central China and other places, and has entered into international markets through orders and border trade. market. In 2010, Xiliu China Trade City, which is the sixth-generation high-end market with the largest domestic monomer and first-class facilities and environment, will be built to provide a platform for the development of merchandise branding, marketing, exhibition and trade, and professional management. Market transformation and upgrading. Relying on the advantage of Xiliu Market location transportation, trade logistics and supporting industries, Xiliu Town planned and constructed an Eastern District professional market cluster project covering an area of ​​4.43 million square meters, a total construction area of ​​7.18 million square meters, covering textiles, garments and leather. There are 24 categories of professional markets such as fur and small commodities. At the same time, industrial real estate, commercial and residential new districts, and commercial facilities are being constructed. It is estimated that by 2015, there will be 150,000 new merchants in the West and West clusters of Xiliuda Market, which will gather market support. There are 2,000 processing companies that absorb 500,000 urban residents and the market turnover has exceeded 200 billion yuan. By then, in the land of the Kanto region, a new city of the West Coast will be displayed in front of the world.
For a long time, Chinese clothing has always maintained the traditional consumption patterns of South, North, North and South clothing. One reason is that the four seasons in the north are the main consumption areas for seasonal clothing, and the second is the brand awareness of most northern clothing manufacturers. Not strong, independent research and development and design innovation ability is weak. In recent years, with the development and growth of Xiliu Market, a large-scale textile and apparel industry cluster has formed in Xiliu and its surrounding areas, especially in the aspects of quality, technology, and production capacity of trousers, men's jackets, and cotton-based products. All walk in the forefront of their peers. In this industry background, Xiliu Sleeping Lion awakens, takes the lead, and creatively proposes the development concept of creating Beipai apparel and the famous town of China's trousers industry. The purpose is to assist Xiliu Real Estate Enterprises in Beipai apparel through industry leadership and government support. The company's flagship, enhance brand awareness, update marketing formats, quickly grow bigger and stronger.
Ideas determine the way out. Since 2009, Xiliu has successively launched the Northern School of Costume Miles, Northern School Apparel New Talent Design Contest, and organized Northern School Apparel to participate in the Beijing Clothing Fair and Dalian Fashion Festival. The bold and unrestrained, simple and stylish Xiliubei faction costumes quickly became popular in the Chinese garment industry. A large number of independently-developed and independently-innovated Beipai apparel represented the brand to the country and went abroad, and the order production and sales volume multiplied. At present, there are 23 real estate brands in Xiliu market that have been rated as China's clothing growth brands. Among them, there are winners, Yijie, Yiling, Aideng Road, Dragon Gore, and Antarctic gull. Seven sharks, including the Golden Shark King, have just won this award. Xiliu Town has also been awarded the title of China Clothing Brand Incubation Base and China Trousers Town by the China Textile Industry Federation.
On March 28th, the Xiliubei faction outfit that was full of youthfulness once again came to Beijing. It was the first time for the annual China International Apparel Exhibition in the form of a brand concert and a dynamic catwalk. This time participating in the show are four national famous brands, Xiliubai Xian Taizi, Shenglanxiang, Gukaqi and Yiling, and many famous model passion show sites of Beijing Xinsi Road Model Company fully demonstrate the brand style and culture of Xiliubeidai clothing. The connotation and top design level, while bringing visual feast to the on-site viewing of guests, also created a platform for domestic and foreign merchants to communicate and participate in joining. According to preliminary statistics, through this joint performance, the Xiliubei faction's exhibitors received a total of more than 1,000 guests, signed more than 300 agency cooperation agreements, and the order turnover was more than RMB 20 million.