Fireworks in March, the spring is getting thick. March 26, 2012 - 29, China International Clothing & Accessories Fair (CHIC2012) as scheduled. New International Exhibition Center is still surrounded by busy traffic, such as weaving, the exhibition hall is still the color of the sky, the situation will be; not the same is that with the transformation of China's garment industry, the growth of 20 contained the industry's top exhibition, ushered in their own Huacai "double ten" year - this epoch-making special birthday inventory, can be said for the current CHIC exhibition adds a more magnificent and dazzling fashion light. As a "fashion multi-brand operator with international operations and global markets," Reddy Ball is the glittering "fashion light" of China International Clothing and Accessories Fair, igniting its own celebration candle, A total of Kam "CHIC2012 Choi years 20 years!" I. The "China Operation" on the International Stage In order to demonstrate the golden significance of the "20th Anniversary", this CHIC will once again expand its capacity to provide 110,000 square meters of generous exhibition area including men's wear, women's wear, casual wear, children's wear, underwear, leather / Fur / down, fashion resources, boutique clothing, designer gallery, overseas exhibition area 10 professional exhibitions; from nearly 21 domestic and foreign countries and regions, nearly 1,000 Chinese and foreign clothing brands exhibitors; wishful 2012 China Garment Forum, 2012 China Clothing Release Exchange, Jack the eighth annual Chinese clothing brand awards, CHIC20 anniversary PARTY and other related activities for the industry presented a bright fashion feast. If today CHIC has gorgeous transformation into a "fashion range of children", "international" full of global authoritative fashion festival, then also adhere to the "multi-brand operation international fashion brand," Radisson Polier is undoubtedly the festival Dazzling star As early as 2006, the company brought its core brand Raidy Boer to "PITTI IMMAGINE UOMO" with the title of "the world's number one men's wear show" and continues to exhibit so far; And every year with such international brands as Armani, Hugo Boss, Ermenegildo Zegna, Salvatore ferragamo, A. Manzoni, Max, Cerruti 1881 and other international brand strength, but also make it in the field of international high-end fashion men's clothing occupy a place. "International Quality and Fashion in Pilotage" is exactly such a clear vision of development. The company has successfully run Raidy Boer, the flagship brand of international cooperation, GHILARO, a wholly-owned Italian brand, The Italian brand Ferrante (Ferrante), formed a "three pillars" type of core international brand matrix. With the development of enterprises, the company has established two R & D centers in Italy and China and is actively establishing a Japanese R & D base. The terminal sales network covers more than 30 countries and regions in China, Italy, the United States and France In mainland China, there are more than 600 shopping malls counters and specialty stores; large-scale integrated science and technology parks with modern management and more than a thousand devoted employees throughout the year. . . All kinds of soft and hard power shows that when "internationalization" is for most enterprises or brands, it only stays in the agenda phase of "one future development", Reddy Ball Enterprises have long established themselves with confidence Operating and global fashion brand operators; "as the core direction of China's industry has also been focused on the" Made in China "upgrade to" Made in China ", Reddy's business has been successfully implemented "From China Created" to a new concept of "China Operations". The CHIC exhibition as a brand-marketing, market development, wealth creation of an international first-class business platform, but also need such a prophetic prophet Reid Boer "China operation" model to open up the world and lead the international; this flower in the international arena "The business of wonderful, can be described as CHIC2012 icing on the cake in the international apparel industry! Second, the "shine" in the Asian market In 2005, the Raidy Boer brand debuted at the CHIC show for the first time in a row for three years. From 2009 to 2010, GHILARO and Ferrante Rand) brand has also appeared in the international exhibition area CHIC International Pavilion Italy, we can see that Reddy Boer enterprises and CHIC is a lasting affinity, dedication - but before its own brand of single-minded, fight their own different exhibitors The current CHIC2012, enterprises by the "double 10" occasion of the color, so that the three brands in the "CHIC20 years you" theme of the E1 men's Pavilion across the board attack, showing the "tripartite confrontation" into massively into the Chinese market, Behind the well thought out, long-term strategy, commendable! Mr. Liu Changming, Chairman of Radiatopore Fashion Co., Ltd, welcomes VIP guests to honorary president of China National Textile and Apparel Council, Du Chau, president of China National Garment Association and Chen Dapeng, executive vice president of China National Garment Association, Lu Shan, vice president of Garments Co., Ltd. introduced the delegation for the VIP business Just ended the National "two sessions", Premier Wen made a report to the General Assembly on the work of the government. He stressed that 2011 is the first year of the "12th Five-Year Plan" and the major task of 2012 is to smoothly link up with the goal of the "12th Five-Year Plan". The main tasks for the future are: 1. To promote steady and rapid economic development, 2, speed up the transformation of economic development, 3, and strive to improve the quality and level of opening up. In response to the country's "12th Five-Year Plan", RadiBar Enterprises, as an "international operation" Chinese enterprise, proposed a development strategy of "going out and coming in" last year. "Going Global" has successfully opened up the European market with Italy, Germany, France and Switzerland as the core and endeavored to learn the advanced western management experience and brand building ideology. "Please come in". On the premise of successfully upgrading the "hardware strength" of the enterprise, Increase the "brand building", and constantly enhance the "soft power" of the enterprise. Apply the increasingly mature management experience and innovative development model to enterprise management, and begin to shift the focus of development to emerging markets in Asia with China as the core. Operate their own strong "international brand." This time, Reddy Boer exhibitors at the scale of "concentrated firepower" profoundly reflected its development plan both internally and externally. The three brands of Raidy Boer, GHILARO and Ferrante focus on CHIC2012 with a distinctive image of international men. Under the strategic guidance of "going out, please come in," "zero distance "The strong move to embrace the Chinese market is the expected positive performance of" intensive work "in the Asian market with China as the core. As an industry carrier vigorously promoting the national industry, CHIC undoubtedly brings together the most powerful industry resources and cutting-edge information, is called a resounding Asia and the international communication channel. RadiBoEr enterprises "homeopathic", choose "massive" landing CHIC aircraft carrier, with its own resources in the international market, good at the three-dimensional integration of the powerful advantages well-thought-out cloth in the Chinese market, "Earthrope" already In the future, it is necessary to consolidate the southwest, south China and east China areas in a balanced development of the blank areas of the north and south markets in the future, and will also prosper in the north and promptly open up the vast prospects of the north. In the Asia region, Take advantage of the east wind in the Chinese market and vigorously expand potential positions such as Southeast Asia, Japan, Korea and Russia. With such a fine and clear strategic layout, I believe that enterprises quickly and fully occupy the emerging markets in Asia will be just around the corner! According to Liu Changming, chairman of the company analysis, 2012 is China's garment industry to enhance the "soft power" of the key year. Standing in the international environment, China's apparel industry is still facing double competition in developed countries in the high end of the industrial chain and developing countries in the low end of the industrial chain. The developed countries occupy the initiative of the market by virtue of their advantages in technology, brand and supply chain integration Status; return to China, we face a severe crisis of economic restructuring - However, through the "crisis" we see is "machine"; only seize the "opportunity", we can "turn the corner." Reid Boer's "foresight," making it rare in Chinese enterprises, "light asset" model, the "Chinese operation" model of success is to follow the law of development of things; its always ahead of the product R & D design, and more The global market operation of the brand and the three-dimensional integration of international high-quality supply chain resources seize the opportunity to comply with the national "Twelfth Five-Year Plan" policies and guidelines. Increase innovation, promote industry reform, take the road of brand management, the implementation of mutually beneficial and win-win strategy of opening up, so that Radiall business in the field of clothing in the world farther and farther. From "Created in China" to "Operated in China," this is a new model pioneered by Radiopar for the Chinese apparel industry. The CHIC2012 has made the world feel the glittering light!