Septwolves abide by the "classic heritage with fashion, so that the brand motivates life" is the brand's mission, based on the active exploration of the brand of Chinese traditional culture at the same time, the western fashion elements into their own design concepts and is committed to promoting China's traditional culture and Modern fashion creative industries fit. "Men are more than one side" is the brand name of seven wolves. 2012 wolf direction of development is "precision farming, the details of victory," intended to consolidate the market position, and constantly optimize and enhance the core competitiveness of products and terminals. Since 2007, the Septwolves have set up a number of large-scale flagship stores and living centers across the country to create a one-stop shopping mall for fashion-living families and set off the connotation of the brand with the construction of terminal channels. In a sense, the Septwolves exploration on the direction of the entire Chinese casual wear industry is of great significance.