Shadow children fashion group bloom fashion art life light

On July 10-12, 2014, Yinger Fashion Group brought its own brand YINER er, INSUN Enshang, PSAlter poem, Song of Song song, OBBLIGATO, and the new "six princesses" - XII BASKET's 12-basket, devoted itself to the theme of "The Life in Full Bloom" large-scale theme creative arts, blooming the light of the fashion life.

Life goes ahead Six brands are in full bloom

Yinger Fashion Group, from the early establishment of the brand, the refinement of cultural concepts to the creative design of inspiration, has developed over the past 20 years. It is committed to infusing East and West's fashion art into brand building and pursuing an elegant and timeless fashion life course. In different stages of development, different artistic tastes are given to life, and through the various costumes of different forms and styles, the life aesthetics of fashion art is interpreted for the world.

In 1996, YINER Yiner, who was "fine, elegant, joyful, and intellectual," unveiled the beginning of the life of Yinger Fashion Group about fashion, and for 18 years he focused on shaping the model of elegant life for urban women. When life is complicated, people Trying to simplify life, in 2004, INSUN Enshang returned to the simple and unrestrained pursuit of fashion and beauty, creating an “elegant, neutral, high-taste” art lifestyle for independent, self-confident modern elite women; in 2005, claiming “British The PSAlter Psalms of the School, the College, the Prestigious, and the Inheritance, to write the concept of business wear with the brush strokes of fashion, break the bottleneck of fashion in various serious workplaces, and establish a visual elite image of women. In 2008, Song of Song songs with noble and elegant elegance sang songs from the centuries-old cultural history of France. Using the delicate stitches of fashion, the unique life cycle of the brand “luxury, elegant and timeless” was outlined; in the blue blood With the spirit-like temperament, in 2010, OBBLIGATO has given fashion power to the world with its French “upstart, personality, and charming” qualities; closely matching the spiritual demands of the upstart women, Yinger Fashion Group launched a new brand in 2014. Extravagant style brand XII BASKET 12 baskets, life sneak, achievement of free walking attitude.

Six fashion brands, like six kinds of beautiful flowers, highlight the passion and beauty of life in full bloom.

Brand power Interpreting the art of fashion and life

The design of this exhibition hall of Yinger Fashion Group originated from the miracle of the ancient mythology - the garden in the sky. The appearance of the pavilion continues the design style of Yinger Fashion Group's calm and introverted style. The simple classic black and white is the original color. The warm and moist white diamond-shaped plaid is elegant and low-key but contains power and displays majestic quality. In the exhibition hall, visually stunning and creative, the pavilion changed the past spatial structure and adopted a full-open three-dimensional garden form. Stepping up from the gray steps, slowly stepping into the revitalized pavilion, the visual sensation suddenly becomes clear, the wrap-around "gardens" are in an orderly manner, the periphery is surrounded by a flourishing greenery, and the white stands in the green branches. Jumping out, good-looking and independent; while the white stand in the middle is highlighted by the design of a round petal, and the patchwork petals are stacked up, such as a butterfly wing that blooms, and the medieval dream garden has the same purpose.

Yinger Fashion Group continuously enhances the spirit of the brand, expresses art in fashion, and interprets fashion in art.

In 2013, Yinger Fashion Group’s avant-garde art concept studio, Shadow Art Space, was born under the vacuum of fashion and art. Shadow Children Fashion Group knows that for any brand, there is no value, no cultural output, it is impossible to Development and power are even less able to occupy people's hearts.

Since its inception, Shadow Art Space has always been adhering to the “avant-garde art” fashion attitude, highlighting the cutting-edge power of “pioneer” creators, and also carrying the mission of Yinger Fashion Group – making the brand an eternal art.

Freshman XII BASKET 12 baskets

During the trade fair, Yinger Fashion Group unveiled the XIIBASKET 12 baskets at the 9th Exhibition Center. At the same time, it was at the Pioneer Concept Art Museum on July 10th at 16:00 and 11:00 on the 10th. "Art Space", with two exciting and unique fashion concept shows, using breathtaking fashion art to perceive the vitality of life.

The XII BASKET 12-basket was established in 2014. It closely follows today's woman's spiritual appeals, adheres to the brand concept of “clean, extravagant, cheerful, and free” and uses “free walking” as the fashion concept, aiming to lead the “Chinese era”. The attitude of women walking freely and constantly discovering a beautiful and extravagant and free life attitude. Advocate a new attitude towards life, promote a love of the earth and nature, respect for life, release of the mind, advocate that women escape from the complicated environment, and through walking, make life more light and attractive. Freedom and freedom. And a "fashionable proposition" that releases self in time. In the design style, XII BASKET 12 baskets with delicate and unique tailoring, fresh and soft colors, relaxed and pleasing perception as the keynote, the perfect fusion of art and life, feeling life in walking, touching the self, anticipating the future, walking The story begins with a journey of extravagant freedom and concentration.

The 14th anniversary of the Shenzhen Service Fair witnessed the growth and development of Yinger Fashion Group. In the past 20 years, Yingying's fashion and fashion have been preserved and developed. From the earliest “future voice”, “fashionable response”, “visual luxury”, “continuous hope”, to “letting the brand celebrate life”, "The power of dreams" until this year's "Life in Full Bloom", Yinger Fashion Group successively held a large-scale theme and creative art exhibition for 8 consecutive sessions to truly meet the needs of a life-or-death trip. At the same time, starting from the well-defined definition of life at the beginning and end of life, we will begin to show different forms of fashion personality, depict the brand's life charm, and win the growth of continuous development.

Life is a grace that slowly lingers in the years to form a unique life trajectory. In the past 20 years, Yinger Fashion Group has always adhered to “everything beautiful” and embraced the great vision of “creating a fashion kingdom and fulfilling the dream of handing down” and marched forward in fearless fashion territory. In July 2014, Yinger Fashion Group once again took Amazing posture, made a debut, once again made fashion and dreams, fashion and art life hymns.