Domestic sports brand deep "Guan shop tide" high inventory fulfill the industry problems. 2008 Beijing Olympic Games to our sports brand to a climax, and in 2012, the domestic sports brand business store off the tide burst. Li Ning, Anta, Pick, China Mobile, Xtep five major domestic sports brand last year, the total number of closed stores close to 5,000, Li Ning, a huge loss of nearly 20 million, domestic sports brands across the board into the "shop tide." Domestic sports brands into the depression period, compared to the same period to Abney as the representative of the British fashion wear has been a lot of consumer pro-Lai, take Abnergy to say it is imported from the United Kingdom in 2012 to England fashion elements and then Join our oriental color, has been affirmed by consumers, in the spring of this year, there will be more than a dozen new stores joined to open. In contrast, the domestic sports brand and the British fashion brand Abe Ni we specifically analyze why there will be a national sports brand depression, and Abercrombie and Fitch British men fashion upstream. Reasons for Depression of Domestic Sports Brands: First, the 2008 Beijing Olympic Games promoted the rapid development of sports brands. However, some foundations did not develop in a "foam" fashion. Second, at the same time as the development, there is a risk of controlling high stocks. Third, the domestic habits of sports brands have not yet formed a habitual standard. Fourth, some companies seek the most scale, and constantly create new stores, lax standards, and there has been a 'moisture' storefront. When the sports heat after a variety of issues together to form the outbreak of today's domestic sports brand depression situation. Abercrombie men fashion upstream reasons: First, Aberdeen positioning is accurate, the consumer base located in the 18 to 35-year-old fashion middle class and cutting-edge people, brand style is attractive, Freedom, fashion, leisure, these are very good to meet the needs of the current domestic market. Second, Aberdeen brand affiliation policy support for Aberdeen franchisee affiliate fee support policy is a major bright spot, not only eliminates the franchise fee, brand management fees, but also carried out delivery shelves, to help franchisee training Talent, equipped with management systems, etc. Also for the current industry's biggest problems exist, high inventory has been resolved, franchisees do not have to worry about the stock is high and worry, Abercrombie & Fitch, Bonnefit 100% of the franchisee exchange rate, to solve Inventory pressure problem. Third, the British fashion, has always been a bright spot in the fashion industry, by consumers. The above is the analysis of Xiaobian, according to the apparel industry observer Ma Gang said that the closure of the shop is a good thing, only the full disclosure of the industry issues, the industry can have hope, this case if the business is difficult, it was eliminated enough Excellent business to survive, re-occupy the market. In the meantime, Mr Ma believes that the next two years, the adjustment is that every brand must face, because the high inventory and channel problems are placed in front of all brands problems, without exception, no chance. There are currently three possible cross-brand front, one is the same, the second is the failure to adjust, and the third is to adjust the success, and only successful adjustment, the company may seize the opportunity to success, the choice of the first two are likely to compete Be eliminated, so that die. Abercrombie, Nike Air Max 90, it is also precisely this point to help franchisees to solve inventory problems and reduce the risk of shop, and the Pearl River Delta in Guangdong Province has also taken a new mode of operation, that is, joint operations to make it more responsive to market development, Reduce investor risk. If you are interested in fashion brand men's clothing store, then you can contact us Tel: or (18926501763)
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