Urban wild journey begins now

Leading Word: Perhaps you've always longed for a journey of wild freedom that never came to life. Maybe now is the time to wear your most beloved and comfortable outfits, leaving behind all the constraints that weigh on your heart. Whether you're in the office or walking down the street, you can feel like you're in a space of open freedom.

For many urban women, the dream of Africa remains an unattainable fantasy. The allure of freedom, wildness, and adventure has inspired them to express these feelings through fashion. Over the years, they’ve searched for the perfect safari look—think rugged shirts, khaki tones, and bold hunting styles. But how do you keep the raw essence of this aesthetic while making it feel real? Should you focus on neutral tones or add more feminine touches?

1a Classe Louis Vuitton

This season’s safari-inspired collection brings a luxurious twist to the wild. Silky, soft fabrics with a glossy finish take center stage, paired with classic cotton and earthy suede. This African expedition isn’t about full-on wilderness—it’s more refined, more urban. The jumpsuits, windbreakers, and skirts are designed for daily wear, blending practicality with style. Cropped trousers and layered looks give off a casual, free-spirited vibe. Maybe you miss the untamed journeys of the past, but now, you can step out in your favorite clothes, feeling liberated and confident. Whether you're at work or on the go, you can still feel like you're in a place of open freedom.

MaxMara Etro