FORBIDDEN draws its inspiration from ancient biblical narratives, particularly the story in Genesis where the serpent tempts Eve to eat the forbidden fruit. According to the text, God had warned them not to touch or eat from "the tree of the knowledge of good and evil." The serpent promises, "In the day you eat of it, your eyes will be opened, and you will be like God, knowing good and evil." This tale has given rise to the symbolic meaning of the "forbidden fruit" — representing the journey out of ignorance and the awakening of human consciousness. From its very beginning, the brand has been shaped by the sacred, noble, and wise imagery found in religious art, as well as the expressive energy of modernist aesthetics.
FORBIDDEN's underwear line not only maintains the brand’s signature style but also subtly reflects a deeper human desire — the yearning for self-discovery, self-expression, and the pursuit of personal freedom. By elevating the concept of underwear beyond mere function, the brand transforms it into a form of personal fashion, celebrating individuality and self-liberation. Each piece is designed to reflect the wearer’s inner truth and aspirations, making it more than just clothing — it becomes a statement.
The brand primarily targets individuals with medium to high income levels who value aesthetics and cultural depth. FORBIDDEN focuses on the culture of undergarments, emphasizing the importance of style, quality, and emotional connection. It understands that undergarments are not just for comfort, but also play a role in different situations and occasions. The brand is sensitive to trends and offers a fresh perspective on fashion, appealing to those who seek both elegance and innovation. Its clear market positioning allows it to maintain a distinct visual identity, characterized by bold silhouettes, dynamic angles, and asymmetrical designs.
In terms of color, the brand sticks to classic black, white, and gray, while incorporating seasonal and thematic color trends inspired by European fashion. Fabrics include a mix of cotton, wool, Lycra, Tencel, and microfiber, chosen for their softness, breathability, and comfort. FORBIDDEN manages to balance fashion with sensuality, expanding the versatility of underwear for various occasions. With meticulous craftsmanship and attention to detail, the brand promotes a modern image of health, romance, and sophistication for Men today.
From its inception, the FORBIDDEN brand has followed a structured approach in planning, organization, and marketing. It has developed an integrated system that combines clothing design, visual presentation, and customer service. Since 2002, the brand has participated in the Beijing International Underwear World Expo, gaining widespread recognition and admiration from consumers of all ages. Its strong presence and consistent quality have made it a trusted name in the industry.
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Dongguan Mingwei Garments Co., Ltd. , https://www1.fashiondgmw.com