In 1987, Pine Garment Factory laid the foundation for what would become Dongguan Humen Sha Kok Garment Factory, building a reputation for reliability. By 1996, the "Song Ying" trademark was officially registered, marking a significant milestone. In 1998, Pine Eagle Industrial Co., Ltd. was established in Dongguan City, covering an expansive area of 15,000 square meters, equipped with top-tier facilities in Guangdong province. That same year, "Song Ying" apparel received the Gold Award at the Third China (Humen) International Fashion Fair for its exceptional production.
The following year, in 1999, the "Song Ying" CI image project was initiated, further solidifying the brand's identity. At the Fourth China (Humen) International Fashion Fair, "Song Ying" once again claimed the Gold Medal for Apparel Production. By 2000, the "Song Ying" brand successfully transitioned into a dual-market strategy, encompassing both product variety and market expansion. The company also achieved ISO9001 international quality management system certification and showcased its products at the Guangdong Provincial Famous Products Beijing Expo. Additionally, "Song Ying" apparel earned the Gold Medal for Apparel Technology at the Fifth China (Humen) International Fashion Fair.
In 2001, Hong Kong Songying (International) Apparel & Fashion Co., Ltd. was established in Hong Kong, reinforcing the brand's global presence. The "Song Ying" trademark was recognized by the Guangdong Provincial Administration for Industry and Commerce as a "Famous Brand" in 2002. A visit from the former vice chairman of the Central Military Commission, Zhang Zhen, in 2003, brought additional prestige to the company. "Song Ying" Leisure Products were appraised as a "Famous Brand Product of Guangdong Province," and its leisure series was named among the "Top 10 Outstanding Casual Apparel Enterprises in Guangdong Province." The chairman of "Song Ying" also received the title of "Dominant Garment Enterprise," and the chairman himself was honored with the "National Entrepreneurship Award for the Textile Industry."
In 2004, "Song Ying" engaged Hong Kong superstar Jacky Cheung as its brand image spokesperson. The brand made appearances at numerous professional events such as the United States San Francisco Clothing Festival, Hong Kong Clothing Festival, Beijing International Clothing Fair, Dalian Fashion Festival, and Humen International Fashion Fair, showcasing its collections through special performances and press conferences. Extensive advertising campaigns were launched across national newspapers, magazines, and television stations in various provinces and cities, establishing the slogan "Extraordinary Men, Song Ying Attire" as globally renowned.
Currently, the Songying brand boasts a nationwide sales network with over hundreds of stores in major cities like Beijing, Harbin, Daqing, Changchun, Dalian, Xinjiang, Changsha, Zhengzhou, Guiyang, Zunyi, Jinan, Taiyuan, Xi’an, Ningbo, Zhejiang, Fujian, Nanjing, Shunde, Shenzhen, Shantou, Hainan, Qinghai, Chongqing, Chengdu, and Wenzhou.
Brand Introduction:
1. **Brand Interpretation**: Vigorous and enduring, symbolizing strength and resilience. The "Eagle," representing freedom and ambition, soaring in the skies, inspires the pursuit of a relaxed and natural lifestyle, embodying the spirit of success and elegance.
2. **Personality Traits**: Exudes confidence, vitality, and a sense of refined masculinity. The brand reflects the modern gentleman's aspirations and achievements.
3. **Style**: Casual yet fashionable, elegant and noble, with a touch of regal flair, exuding confidence and dynamic energy.
4. **Product Style**: Combines business and leisure wear, offering versatility and comfort.
5. **Age Group**: Targeting successful men aged 25 to 50.
6. **Product Structure and Price Positioning**:
- **Spring-Summer Collection**:
- Casual Shirts (150-400 yuan): 25%
- Casual Pants (218-300 yuan): 20%
- Casual Jackets (300-900 yuan): 18%
- Trousers (200-488 yuan): 8%
- Suits (500-3000 yuan): 5%
- Accessories (Ties, Belts, Socks): 9%
- **Autumn-Winter Collection**:
- Casual Shirts (150-300 yuan): 18%
- Casual Pants (218-600 yuan): 18%
- Casual Jackets (300-1500 yuan): 20%
- Cotton Jackets (300-2000 yuan): 15%
- Sweaters (450-900 yuan): 12%
- Trousers (200-500 yuan): 8%
- Suits (900-3000 yuan): 6%
- Accessories (Ties, Belts, Socks): 6%
This comprehensive approach ensures that "Song Ying" remains a leading name in high-quality, stylish apparel for the discerning gentleman.
Hongxiangwen is a professional manufacturer of hook loop straps, and produces and sells a variety of derivatives of hook loop straps. Our tummy wrap waist trainer is committed to providing you with professional sports and fitness auxiliary equipment to bring you the best weight loss experience.The wrap waist trainer is suitable for all body types and can perfectly fit your waist. It is suitable for both men and women.The tummy wrap is woven from high-quality polyester and latex, with excellent elasticity and resillience. With 4 high quality velcros on the wrap,you can adjust the tightness according to you needs.The main application scenarios of wrap waist include:weight loss,running perfect to daily use, gym, yoga, postpartum recovery, housework and working office.If you have any demands or questions, please feel free to contact us.
waist trainer wrap, waist bandage wrap, waist band wrap, waist wrap belt, invisible wrap waist trainer
Shenzhen Hongxiangwen Hook&Loop Co.,Ltd , https://www.hxwsports.com