On the southeast corner of the third floor of Lane Crawford is a women's counter called MIN-IMUM. The exquisite and graceful display window always reveals a quiet and elegant atmosphere, allowing people passing by to stop in fine detail. During the exhibition, the clothes on display were elegant in color, elegant in style, and of good texture. They touched the surface of the clothes by hand, and the gentle and delicate skin texture was the impulse to try on.
Since the late 1990s, Korean clothing has entered the Hangzhou market, and people have gradually discovered that Korean women's style and quality are very popular. Later, with the popularity of Korean stars in China, Korean clothing is more sought after. Although MINIMUM's brand age is less than 10 years old, its design has been completed by a team of South Korea's top fashion designers. It is already quite mature in the use of fabrics and colors, and 70% of its fabrics are imported. In Europe and Japan, all garments are processed and produced in South Korea. MINIMUM's style is simple and elegant, noble and elegant. It inherits Korean fashion's emphasis on displaying women's natural beauty and curvaceous design concepts. With its unique charm, MINIMUM has become one of today's South Korean high-end fashions in just four years. Stars, celebrities, and mature fashion women love it. So far, the company has opened special counters in first-class department stores in China's Beijing Lufthansa, Shenzhen Emperor, Shenzhen CITIC, Hangzhou Lane Crawford, Shanghai Oriental Plaza, Nanjing Golden Eagle and many other cities.
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