Dark horse to kill, Swordsman
From Tingmei "debut" has been ten years, from the beginning of 1999 into the "rivers and lakes" to the underwear industry, "martial arts chief", Tingmei has become a leader in rivers and lakes, has always been adhering to a healthy lifestyle, leading the international fashion, the pursuit of perfection Corporate culture. The creation of the "body shape, wear a change" concept of body sculpting so many women friends know Tingmei overnight, and deeply imprinted in the hearts of consumers.
Today, many people in the industry should still remember that in the mother's day of 2000, Ting-Mei Beijing reached as high as 2 million yuan in one-day sales, far exceeding the total sales of the six "dominant" one-month sales in the underwear market. In the same year, Tingmei's annual sales of billions of dollars, over 10 million in taxes turned over to become the Beijing Economic and Technological Development Zone, private high-tech enterprises in the tax first largest family, and now, Tingmei has become the world's largest underwear manufacturer, annual sales The amount of billions of dollars in the industry has long dominated the world.
"Lipstick effect" to boost the market
In the context of the global financial crisis in 2009, many companies are deeply affected by not only reduce staff costs or even suspend their own publicity, but Tingmei is against the trend of surging courage, not only high-profile launch of 2009 Tingmei Star Ambassador trials , But also to the outside world to release high-tech concept bra products.
On the 10th Anniversary conference, Tingmei President Zhou Lei unveiled to many media the secret weapon of Ting-Mei's new process, the concept bra, which not only has the function of magic, but also changes its color and taste with diamonds, Function of the concept of underwear, it highlights the perfect out of Ting Mei hopes to create a set of plastic-type fat, comfortable warm, dazzling appearance and integration of fashion elements more in line with the modernization of multi-purpose line of thinking of advanced underwear brand .
In the financial crisis, dare to such a breakthrough innovation, Tingmei inevitably have their own reasons. According to Zhou Lei, whenever the economic downturn, the "small luxury" industry that can bring people psychological comfort and satisfaction instead will grow contrarian, a phenomenon known as "lipstick effect" in economics. . Bra industry apparently also belong to this "small luxury" industry. Although Tingmei is a very short history of emerging brands, but these years, Tingmei has been in a healthy and steady growth of the situation, even in the context of the financial crisis, consumer spending shrink Tingmei Shaping underwear almost negligible, Even negligible.
Tingmei Star, shine China
The "Tingmei Star" spokesperson selection cum lingerie design competition, which is heavily invested by Tingmei Group, is the first national talent show to be launched nationwide in the ten years since the establishment of Tingmei. It is also a feast for civilians with the most prizes!
It is understood that this "feast" is actually held by the vast majority of women who have supported Ting-ming's Thanksgiving return for 10 years and is also a stage for all those who have dreams to fully realize themselves. The competition is divided into two major groups of star body and smile Ting Ting group, which lasted 5 months, throughout the country's 11 major cities in the game.
Ting-Mei Zhou Lei, president of the United States said Tingmei has been committed to becoming a close friend of the majority of women, attention and consumer interaction and communication, the star activity in the United States for the first time put forward the "temperament spokesperson" concept, regardless of age regardless of appearance, As long as you smile charming, or in line with Tingmei brand temperament, it may become Tingmei style stars temperament spokesperson. Contest winners can also shoot millions of luxury commercials, get 2 carats South Africa diamond Tingmei concept underwear a million cash awards, more opportunities to star in the well-known movie companies must invest in TV series, a superstar tomorrow.
Use creative, beautiful magic
For the Ting Mei Group, which has been devoting more efforts to making Chinese women ten years more beautiful, advocating the beauty of women, helping the beauty of women, stimulating the beauty of women and tapping the beauty of women has always been its tireless pursuit.
Now, Tingmei is showing an extraordinary strategic vision for itself to build hundreds of famous enterprises accumulate energy, more and more famous enterprises in China, but also in the private enterprises to do more than the old enterprises also need to experience more trials and hardships, and Ting Mei The dedication and the occasional breakthrough is bound to help its far-reaching development of the brand, in the wind and waves, straight Yunfan.
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