Let the quote itself become part of the marketing message, let it accompany the potential customer in the whole process of sales, rather than the promotional information that appears only on one medium. By continually quoting consumers through various channels, customers will always be involved. For example, a prospective customer may have found your offer earlier in an ad, then visit your website to learn more, then go to your retail store to receive your offer.
By choosing the right pricing, sales will improve. Do you know what incentives to make customers actively buy? Follow these five important recommendations to create unique prices to encourage consumers and promote sales during the holidays.
1. Let the money speak. Cash can be a better form of incentives in markets where competition in the market segments is fierce or where it is difficult to encourage potential customers to take action. For example, according to a survey released by Harris Interactive in May, 80% of adults said that cash is more motivating for car advertising, and a large percentage of people have previously expressed dislike for such ads. Now, personal savings promotions and coupons, non-comprehensive price reductions, are all wise choices.
2. Provide "added value". If special price reductions are not for you, add value by bundling products and services to create a unique, irresistible price that you can be sure of. Another way to add value is to let customers know more or do more. You can give customers the opportunity to win more reward points or enjoy VIP treatment, and corporate customers may find special added value in e-books or white papers.
3. Make sure the promotion is true. Everyone knows that if something sounds too good, it may not be true. Customers will measure your price with a discerning eye. Be careful not to be too exaggerated, or attach too many conditions and need to add an asterisk after your quotation to prompt. This will alert consumers to the fear that your offer is only exaggerated and not considered. Even if you believe that price promotion is real, it is helpful to build trust by showing letters of recommendation, guarantees, and industry or professional recommendations when appropriate.
4. Be specific and clear. Have you ever had such an experience: excited about the price of a product, but later found that the offer has expired, or have to pay a lot of other price to qualify for this price? Frustrated or angry Customers rarely buy again and may spread their dissatisfaction. It is necessary to express the pricing of the item exactly and how to get it. If your quotation requires too much explanation, the explanation must be clear and accurate.
5. Reasons for giving consumers immediate action. Since there is so much competing information competing for consumers' attention, it is necessary to drive them to respond to your offer before they forget your offer. Present your offer with a charismatic appeal.
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