"Ordos" won the second "Chinese famous brand"

After creating 1.15 million sales myths in 2005, Ordos (4.35, -0.06, -1.36%) Group's "Ordos Olympic Group" brand under Shanghai Ordos Garment Holdings Co., Ltd. has recently won a new honour: National Quality The General Administration of Informatization officially announced the list of China's famous brand products in 2006 and commended the companies that won the title. "Ordos Olympic Group" is impressively listed. This is the second Chinese famous brand product owned by Ordos Group after Ordos.

According to Yan Naijun, general manager of Beijing Ordos Wool Products Co., Ltd., in July 2002, Erdos began to extend its tentacles to the field of sweaters in accordance with the needs of the company's “big clothing” development strategy. With the brand influence of Ordos value of 6.109 billion yuan, in 2003, Erdos Aoqun had authorized 27 province-level agents and more than 1200 sales outlets in all provinces and cities across the country. The sales terminal basically covers all parts of the country. Obtained 1 million outstanding sales performance, one step into the industry's top three. In 2004, the entire wool knitting industry suffered a depression. The overall market was sluggish, and sales of various brands fell. Facing the unfavorable situation, “Ordos Olympic Group” resisted tremendous pressure, actively played brand advantage, strengthened internal management, paid close attention to product quality, increased advertising investment, and improved after-sales service. Through a series of effective measures, the company has withstood the test of the market, and its operating performance not only has not declined, but has steadily grown. It has achieved sales of 1.03 million products throughout the year.

In 2005, the management and management of “Ordos Aoqun” became more mature, the brand development became more stable, the product sales supply chain became closer, and the company’s employees, collaboration factories, and franchise customers’ business enthusiasm increased, achieving 1.15 million sales achievements and creating A wonder in the wool knitting industry.

In 2006, “Ordos Olympic Group” took the lead in the use of nanotechnology and antistatic technology on sweaters, making traditional sweaters with “three defenses” function and wearing more healthy and becoming the new autumn and winter products in this year's cardigan field. The biggest bright spot. "Erdos Ao Qun" anti-static sweater not only has a permanent anti-static effect, completely eliminate the interference of static electricity on the human body, enhance the new connotation of green and environmental protection, make wearing more comfortable, and can effectively prevent adhesion and dust adhesion, taking The performance is more perfect, and at the same time, it reduces the electromagnetic radiation pollution to the human body to a certain extent and is beneficial to human health. The experimental results show that the antistatic effect of this type of product is constant under 50 washing conditions. With the increase in the number of washing, the antistatic effect will be further enhanced.

It is reported that in the past four years, the product qualification rate of “Ordos Aoqun” has remained at 100%, and the quality requirements of the company’s products are more stringent than the national standards (the new national standards for knitted fabric knitwear FZ/T73018-2002). 5% may be allowed to be missed, but “Ordos Aoqun” only allows 3% of B-type defects to be missed. The effective operation of the quality assurance system and the leading quality management level in the country have given the Ordos Aoqun woollen sweater products the same excellent quality as the Ordos cashmere sweaters, and have thus won the outstanding market performance.