[China Glass Network] How to quickly open new markets for new products for new products that are ready to go public or are already on the market are urgently needed to solve and face problems. So how do new products quickly open up the market? Combining years of practical experience with the marketing plan, we believe that there are five typical strategies to choose from when the new products open quickly.
First, how to quickly open the market for new products - "spread everywhere" strategy to open the market
The strategy of flowering everywhere is that when the company develops its target market, it adopts the method of withdrawing the network everywhere and blossoming everywhere, and at the same time launching attacks on each target market to achieve the target market development strategy of simultaneously occupying each target market. The original Giant Group’s attack on the national health product market in 1995 was a “spreading everywhere†strategy. This kind of target market development strategy requires enterprises to have strong financial support at the same time, and because of “spreading everywhereâ€, it poses severe challenges to management and other issues. Therefore, the success coefficient of this target market development strategy is relatively small, and the winners are awkward and losers. A lot. It can be seen that this strategy is not suitable for the current SMEs in China.
Second, how to quickly open the market "new mushrooms" strategy to open the market
The “Mushroom†market development strategy is a leaping expansion strategy. When a company develops its target market, it usually follows the principle of “first good and bad†in the target market, regardless of whether the selected market is adjacent. That is to choose and occupy the more attractive target regional market, picking larger “mushroomsâ€; secondly, selecting and occupying the more attractive regional market, that is, picking the second largest “mushroomâ€, regardless of the market and Whether the more attractive market is close; and so on. How to quickly open new markets to adopt the target market development strategy of “picking mushroomsâ€. Although it gives people the feeling of picking and losing weight, there is a shortcoming of lack of continuity in geographical areas, but it is a universally applicable choice. At present, many ceramic enterprises in China have adopted this target market development strategy. First, they select central cities and large cities in various regions and provinces, and then promote them to general cities and small and medium-sized cities. The risk of this kind of target market development strategy is also large, and the competition is fierce. Because in most enterprises, this kind of strategic choice is adopted, it is tantamount to thousands of military horses crossing the wooden bridge, so the test of corporate strength and brand characteristics is also greater.
Third, how to quickly open the market for new products - "bowling" strategy to open the market
To occupy the entire target market, enterprises must first capture a certain "key market" in the entire target market - relying on the former "ball bottle", and then use the huge radiation power of this "key market" to influence the surrounding vast market to achieve The purpose of all occupying the target market. This target market development strategy is called the “bowling†strategy. How to quickly open new markets for new products In the process of opening up domestic and international markets, Haier, the home appliance giant in China, has adopted the “bowling†strategy model. When Haier Group determined its target market development strategy, after analyzing the domestic market, it was considered that in the domestic consumer goods market, there are three cities that are “key marketsâ€: one is Guangzhou, which is adjacent to Hong Kong and is a domestic fashion center and a popular birthplace. Today, its consumption hotspots are often the trend of tomorrow in Guangdong, Guangxi, Sichuan, Chongqing, and even the whole country. The other is Shanghai. The savvy and harshness of Shanghai people has long been known throughout the country. The products that can stand in Shanghai must be experienced. The products that are tested and accepted by the Shanghai market are sure to be favored by consumers in Jiangsu, Zhejiang, Anhui and other places. Another is the capital Beijing, where every move of the company will have a huge impact on the national market, in Beijing. Enterprises with outstanding performance in the market, their "market style" will soon become the topic of media communication, and their products naturally become the object of consumer pursuit. Therefore, Haier Group first invested a lot of energy to enter and occupy the "Guangzhou-Shanghai-Beijing" strategy of entering the national market "Golden Triangle", relying on its strong market radiation energy, the products quickly pushed to the national market. When exploring the international market, Haier Group also adopted the strategy of first capturing the three key markets of “Japan-Western Europe-USAâ€, which paved the way for entering the global market and achieved twice the result with half the effort.
Fourth, how to quickly open new markets for new products - "urban encircling the city" strategy to open the market
This kind of target market development strategy is easy to apply to small and medium-sized enterprises with weak strength and low brand awareness. It is difficult to capture the central city market that is difficult to occupy based on its existing strength. If it is not up, the possibility of success is also very small. First, choose the surrounding market that is easy to occupy, and the strength and marketing experience of one area, and the influence and penetration of the “central city†market on the other hand can often be realized. The purpose of occupying the "central city" market in the end. In particular, the current competition in the “central city†market is fierce. Many companies are rushing to share a picture, but neglecting the market demand in rural and small towns, it is also the best choice for the SME market development strategy.
How to quickly open new products and market marketing planning chief marketing planning consultant He Junfeng exemplified that when China joins the WTO and domestic enterprises enter the international market, it is more helpful to adopt the target market development strategy of “rural encircling cities†to expand the international market. The development of the target market. First, select markets other than developed countries such as Europe and the United States as the target market, market development, accumulate corresponding international market operation experience, and further familiar with the relevant rules of WTO, further strengthen the company's strength, significantly enhance brand awareness, and at the same time, Europe and the United States, etc. After the infiltration of the national market, it will greatly help to expand the "central market" of countries such as Europe and the United States.
5. How to open the market quickly with new products – the “snowball†strategy opens the market
The “snowball†strategy of the target market is a common strategy used by enterprises. In the same geographical area of ​​the existing market, the enterprise adopts the method of expanding within the region, and after exhausting one region, it will enter another new region. Expand the strategy. Adopting this "snowball"-style step-by-step market development strategy can reduce the market development business risk to a certain extent, enable the company to steadily and steadily, gradually expand the target market scope, and have a great Zen for the firmness of the enterprise and brand. This kind of strategic choice also has shortcomings such as a little longer time and slower development of the enterprise. However, this choice is one of the better choices for SMEs to gradually roll over large enterprises and roll out brands.
How to quickly open new markets for new products For some companies, the main performance of new products in the company can not be sustained:
1. There is no good analysis and tracking of the launch of new products. Once it is found to be not ideal, it will lose confidence and will not be able to survive.
2. Some companies believe that if they raise more children, they will not necessarily earn the money once they have made a living. Under this kind of psychological control, many companies will launch new products that change their soups at the same time or closely, making business people and dealers confused. I don’t know if the product should be promoted. Less, but one has not cultivated talent. The products are malnourished and have not been promoted successfully.
How to open the market quickly, and Mr. He Junfeng, the chief marketing planning consultant of Hezhong Marketing Planning, believes that the choice of market development strategy is crucial to the marketing and development strategy of the company, so it is necessary to be extra cautious in the selection. In the specific operation process, you can choose one of the strategic methods, or an effective combination of several strategic methods. In short, how to quickly open the market to adhere to the principle of seeking truth from facts, according to the specific circumstances of the company and the brand, and to occupy the target market, to achieve the company's established strategic goals for the ultimate goal.
The main materials of Baby Soft Leather Shoes are genuine cow leather or goat leather, and suede leather. They are very soft and suitable for little newborn babies.
Baby soft leather shoes can be customized with your own patterns on shoes surface, or added logo on suede outsole, both printing and embossing are available.
The usual sizes our factory produce for baby soft leather shoes are 0-6month, 6-12month, 12-18month and 18-24month, with soft sole,
And this style of baby soft leather shoes are suitable for every season of a year, spring, summer, autumn and winter.
All materials we use for baby soft leather shoes are following the requirement of US CPSIA Policy, pass customs test, Pb element no higher than 90ppm, absolutely safe to babies and environment.
*Related Products:crib shoes.
The only we can do is to make all soft leather shoes best and perfect.
Baby Soft Leather Shoes
Baby Soft Leather Shoes, Genuine leather Soft Shoes, Toddler Leather Shoes, Soft Toddler Shoes, Cheap Toddler Shoes
Shenzhen Baby Happy Industrial Co.,LTD , https://www.babyshoes.cc