Bosideng is honored as one of China's top ten brands in the world

Recently, Bosideng won the "2006 China Top Ten World Influence Brands." This is the latest information uploaded in Shenyang in the 2006 World Market Top Ten Chinese Brands Awards Ceremony.

The award ceremony was one of the activities of the 14th World Productivity Conference. It was sponsored by the World Productivity Coalition, organized by the China Productivity Institute and the People's Government of Shenyang. Productivity theory and practitioner representatives from around the world attended the conference. Bosideng is the only company in the textile industry to have a name on the list. At the same time, this award has also been won by Shanghai Baosteel Group, CNOOC Group, International Airlines and Datong Coal Mine. In addition, Bosideng was also awarded the “Top 10 Brands in the Chinese Industry in the World Market 2006”.

In the past 30 years, Bosideng Co., Ltd. has been aiming to “create a world-renowned brand and have a national ambition”, and has embarked on a successful road to the implementation of a brand-name strategy by private enterprises. In terms of brand building, Bosideng takes the scale development and enhances the visibility and reputation of the company. In terms of brand innovation, Bosideng advocated the concept of “name brand is essentially a folk card” and achieved three major changes and leaps. The brand strategy has gained the advantage for Bosideng to become bigger and stronger. In the past 10 years, Bosideng has won more than 500 honorary titles such as China Famous Trademark, China Top Brand Products, National Inspection-Exempt Products, National Export Exempt Inspection Products, China Down Industry Leader Brands, etc. The company ranks among the top 100 enterprises in Jiangsu Province and ranks among the top 500 Chinese companies. Its brand value reached 10.2 billion yuan, making it the most valuable brand in China's garment industry.