4 major international clothing brands stationed in Tianjin International Shopping Mall

It was learned from Tianjin International Shopping Mall that on the 13th of this month, four major international apparel brands from the United States, Italy, and France formally entered the mall. It is reported that these four major international brands are entering the city's commercial market for the first time.

According to reports, the four major international brands in Jinjin are maxmara, tommyhilfiger, palzileri and Givenchy. And in the international shopping mall A seat formed a consolidated brand camp. According to relevant person in charge of international shopping malls, these international first-line brands entering the mall will be different from the previous positioning. Brand positioning has always distinguished the market by age. For example, consumer groups aged 20 to 35 are the positioning of fashion brands, while those aged 30 to 45 are the preferred consumer groups of high-end brands. According to the head of Maxmara Tianjin, the brand's presence in the Tianjin market will break the traditional market positioning and consider launching home-based brand positioning for specific consumer entities. “We will meet the market positioning of high-end consumer groups with family members as the main line. Simply put, that is, not only high-end customers themselves can find clothes suitable for their different seasons, different identities and different occasions in brand counters; even customers Family members and relatives and friends can also purchase clothing suitable for themselves in the brand store.” In this regard, industry insiders stated that with the change of the international front-line brands in the market strategy of Tianjin, consumers or family-based consumer groups Will become a new hot spot for brand competition. More personalized services are not limited to one person, but serve the entire family and a group.