Men's Italian brand PIOMBO landed in China for the first time

September 19th, 2005 Shanghai When the breath of autumn touched Shanghai, Mr. Massimo Piombo, the chief designer of the famous Italian fashion brand PIOMBO, set foot on China's land for the first time. Store cutting ribbon. PIOMBO (Piapay) this time is the first store in mainland China in the LG0203 seat of CITIC Plaza in Shanghai.
It is reported that its flagship store in China will soon be officially opened in Shanghai. Stores in Beijing, Shenzhen, Guangzhou, Tianjin, and Wuhan are under intense preparation and are expected to unfold in the Chinese market in the coming year; stores in Shenyang, Chengdu, and Ningbo have already begun trial operations.

Guest guest Shao Bing, dressed in a costume of PIOMBO, appeared on the scene and attracted the attention of many media. "I like this special fabric. There are Scottish classics and Italian elegance," Shao Bing said. As a business person, Wang Zhonglei, CEO of Huayi Brothers Taihe Film and TV Investment Co., Ltd., also changed his dark suit suits in the past, in particular, he appeared in a PIOMBO (Piebe Park) appearance, which made people feel fashionable and elegant. “PIOMBO (Pie The business suite of the berth is not the same as other brands." "The bright colors make me feel a bit comfortable in busy work." In addition to Shao Bing and Wang Zhonglei, Mr. Silvio Galimberti, Managing Director of PIOMBO, attended the ribbon-cutting event at PIOMBO.

Mr. Piombo who came to China for the first time seemed a little excited. His brief speech gave us a preliminary understanding of the fashion designer: Mr. Piombo traveled to Scotland to study at the age of 28, studied the Scottish fabric, and integrated Italy. The classic tailoring, in 1989 officially established PIOMBO (Pyjama) brand. His philosophy is to "design costumes only for people who appreciate them, not everyone." PIOMBO is bold but elegant, making it unique in today's highly competitive men's market. Mr. Piombo himself is subtle and restrained, making people curious about this Italian designer and his design.

Mr. Piombo captured the cozy, cheerful, colorful, and bright style of the Italian Riviera and creatively combined elements that were not originally related to create a breakthrough tradition, slightly unconcerned, and harmonious. Costume beauty. Therefore, in the stereotyped men's suit, you can easily recognize the style of PIOMBO - it is bright, comfortable and stable, and filled with elegant fashion; more important Yes, it is advocating a kind of optimistic and positive attitude of “having a pleasant life”. PIOMBO was born for contemporary men who were tired of seriousness, similarity, and boringness, and allowed them to deduce the elegance of success in their comfort.

After Mr. Piombo and others cut off the ribbons made from the unique yellow color of PIOMBO, everyone enters this modern store. The bright colors make people feel a touch of grief in the gloomy, and the brand esteems the “nothing”. Optimistic life attitude echoes each other. Believe that such a unique menswear brand will bring Italian winds of the seashore, will bring a fresh air to Shanghai's fashion industry, let us enjoy the real life and enjoy in this autumn season. life.