“ 35 ‰ .Ocean †Shanghai Fashion Week DEVIL BEAUTY 2020 Spring Summer Collection
"Over-production makes me feel ashamed. This era is full of too much 'garbage'. I am loyal to creation but also against manufacturing. I hope to have a sea-like vision and see the future. I trust high-tech environmentally friendly materials to help us do it. To sustainable development and creation, not just fashion clothes."
At 8:30 pm on October 14, 2019, Shanghai Xintiandi Taiping Lake Park was in place, and the Devil Beauty 2020 Spring/Summer collection was officially unveiled. Breaking the limits of the official standard show, staged a "stage play" that is restrained but highly counter-claimed.
The Spring/Summer 2020 collection is inspired by Jacques Perrin's eco-documentary Oceans, which covers three-quarters of the “blue territory†of the Earth's surface and is important for human development. The “35 ‰†is the seawater salinity. This standard unit of measurement is like a moral scale, measuring the actions of this world.
2020 spring and summer series to explore the infinite possibilities in the field of sustainable development, using the DuPont ™ Tyvek ® high-tech environmentally friendly materials, pas de deux Taiwan drama in the form of catwalk shows, create a relentless attitude toward a sustainable future, a new language in a new perspective Under the circumstances, the trade-off compares the diversity of the proposition of sustainable development.
"This is just the beginning, constructing a new future, diversifying the practice, integrating communication, and building the infinite will be the next development."
Devil Beauty 2020 Spring Summer Collection
The brand's founder Li Qiwen designed the Devil Beauty 2020 spring and summer series called “35 ‰.Oceanâ€, “35 ‰†is the seawater salinity, the perspective focuses on the ocean, environmental protection, future sustainable development and other environmental protection areas. This fashion show release series explores the meaning of sustainable development from a multi-dimensional perspective, and is uniquely presented in the custom show of sound and light TV effects. Show custom models, choose high-tech environmentally friendly materials DuPont â„¢ Tyvek ® custom build.
The new collection features an irregular sling top with marine pearls, a navy collar shirt with lantern sleeves, and a black and white contrast-colored cloak sweater. A series of vintage plaids, stripes, and marine elements are designed to reflect this season. Victorian iconic court elements blend into modern, environmentally-friendly clothing accessories.
Devil Beauty 2020 spring and summer collection design concept .
The Devil Beauty 2020 Spring/Summer collection is the source of inspiration for the designer's love of the ocean. I hope that this eco-friendly series will extend the concept of marine environmental protection to the fashion field. Awaken everyone's love for the ocean and make a "sailor" to protect the ocean in their own way. When fashion becomes sustainable, it not only reflects eco-fashion but also reflects morality and reduces emissions of marine pollution. It is a design concept and a trend of sustainable development. The brand hopes to help sustainable fashion through the power of design. Incorporate the design ideas of the imaginary into the ready-to-wear collection and re-form the garment design with a haute couture.
Note: DuPont ™ and Tyvek ® are registered trademarks or trademarks of DuPont or its affiliates. DuPont ™ Tyvek ® brand material is a 100% high density polyethylene made via flash method DuPont patent unique spunbond process nonwoven materials science and technology, in conjunction with paper, film and fabric material and a characteristic, a waterproof Breathable, lightweight, tough, tear resistant, puncture resistant, high reflectivity, diffuse reflectivity, UV resistant, unique texture and touch, 100% recyclable and many other excellent material properties; and compatible with various traditional printing technologies And most of the digital printing technology, suitable for a variety of processing.
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