Lilang Group, founded in 1987, pioneered the concept of "Business Casual" men's wear in China. After more than 20 years of exploration, Lilang Group has developed into a leading brand of Chinese business men in design, product development, production and marketing. In 2007 and 2008, Forbes was named one of "China's Most Promising SMEs" by Forbes for two years. Lee Lang Zhuo group brand charm, attracting many top designers to join. Lee Lang's product design for the injection of a new soul, the professional design standards and international design concepts perfect interpretation of Lilang "simple and not simple" brand essence, leading Lilang on behalf of Chinese men onto the international arena, a high profile Milan Fashion Week, Taipei Fashion Show and Tokyo Fashion Week, with its perfect interpretation of the Chinese elements, shine in the world T station. In 2008, Lilang reshaped the brand identity of LILANG as LILANZ. The new LOGO design is more simple, atmospheric and internationalized. With this brand new sharpness, Lilang opens the brand internationalization strategy. In 2009, as the first menswear brand in the Mainland successfully listed in Hong Kong, Lilang officially landed in the international capital market and opened the curtain for the capital upgrade of the Chinese menswear brand.
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