A small step for the New Year is a big step for BOSSsunwen and a leap for business travel clothing

Have you tried flying 10 million miles a year? Takeoff, landing; departure, arrival; New York, London, Beijing, Shanghai ... This is not a relaxed and happy trip, just a walk, but a "nightmare" for most business travelers-business trips.

In modern times, business travellers are the representatives of the urban elite. For them, "floating on the road" has become a commonplace. Business travel is even more frequent near the end of the year.

According to the "Business Travel Mobility 2018 White Paper" released by Ctrip: As early as 2016, China overtook the United States to become the country with the highest total business consumption in the world. The world's first.

As one of the most concentrated groups, in addition to the exhaustion of business travelers, it is often difficult to balance work and life. In the process of multi-scenario switching, how to avoid trouble more efficiently with limited time and effort? How to balance casual fashion and business authority anytime, anywhere to maintain the best state? How to get a more convenient and comfortable experience while traveling? This is the original intention of high-end menswear brand BOSSsunwen to serve business travelers.

Focus on business travel consumer demand and lead high-end lifestyle

After keenly capturing the infinite possibilities of the business travel market, BOSSsunwen found that the business travel sector in the clothing segment was not formed at the moment, so BOSSsunwen combined with the trend of intensive cultivation in the clothing industry, intensive research and development, launched a new business travel series.

So, what is a business travel men's clothing brand like? Today, BOSSsunwen answers you one by one.

A comfortable and tasteful business travel clothing is tantamount to starting another high-end lifestyle of the journey. BOSSsunwen always "knows what you need and gives you the best": whether you are in the cabin or the cabin, it uses a zero-pressure version to relieve your restraint; whether you travel to the warm south or the cold north, it uses the thinnest and lightest The material gives you the warmth you need; no matter if you are delicate or informal, it uses the best performance waterproof and anti-wrinkle fabric to maintain your best condition ...

Real strength is remarkable, exquisite business travel is near

The reason why business travel clothing can stand on its own in the current market stems from the ultimate pursuit of comfort and convenience by business travellers. BOSSsunwen business travel series has the advantages of anti-wrinkle, high elasticity, easy care, soft and comfortable. Take the 19AW hot-selling product "70% cashmere and 30% silk cashmere sweater" as an example. The high-end imported Loro Piana silk cashmere yarn has a soft and comfortable feel, and is smooth and smooth. After weaving, the fabric is processed to make the cashmere soft and Warmth, with skin-friendly and breathable silk, keep clothes fresh and decent at all times.

This product's hot sales, thanks to consumer demand, BOSSsunwen's efforts to create high-quality products is also one of the elements. High-quality fabrics, innovative designs and exquisite craftsmanship have increased the exquisiteness, richness, novelty and age span of clothing to meet the consumer needs of different age groups, making sophisticated business travel possible.

Moving forward with load never stops, the road of the brand is long and long

2019 is coming to an end and BOSSsunwen has benefited a lot from the growth of the past year. By accurately positioning business travel, BOSSsunwen has broken through the dilemma of product homogeneity with its strength, rejuvenated the brand from the inside out, and built an interactive communication bridge with consumers.

With the important focus of "business travel", BOSSsunwen is creating a more comfortable dressing experience for consumers, allowing business travel elites to have care and warmth in the face of exhausting moments.

A small step for the New Year is a big step for BOSSsunwen and a leap for business travel clothing. Even if the road to brand development is long and hindered, BOSSsunwen will continue in the future, and strive to become a synonym for "gold medal" in the Chinese business travel clothing industry, and reward consumers with higher quality clothing.