BD American modern underwear brand new shop image picture

BD brand meaning

BD, be different, a symbol of the American spirit of freedom.

The spirit of freedom is the core of the American dream, and independence and distinctiveness are a near-perfect character that American citizens consider to be creative, pioneering, aggressive, and not proud of surrendering to authority. It is the unique and most attractive place of American civilization.

BD inherits the essence of the American spirit, and with passion, unconventional, and distinctive brand temperament, it has become an idol of the American and even the world's youth, and has become a global fashion brand.

BD brand positioning

Brand positioning: popular in the United States, New York, young fashion

Brand style: young, warm, sunny, colorful

Design concept: make you different

Design direction: youth fashion \ vitality sports \ BD secret

Consumer positioning: "Consumer mental age is around 18-25 years old, the new generation of urban girls who pursue fashion and advocate freedom.

Brand spirit: the spirit of American freedom that “breaks the rules and becomes different”.

Product positioning: colorful, sunny, playful, is the core of BD product image, gorgeous and moving colors reflect youthful vitality, comfortable fabrics meet the girl's healthy sunshine choice, careful attention to details, lively and lovely patterns add cute playful Breath, but also reflects the brand's unique.