Now BOY LONDON's clothing is more famous than the watch. With its unique British rock-like rebellion and unruly, Stephane has given BOY LONDON a new romanticism and a simple and crude style, which has attracted a large number of young British people and become a model of the British “underground†trend.
Traditionally, the British local brands are taking a refined and elegant route, and the fashion is enough. However, it is really a few brands, but BOY LONDON is born from this brand full of British style. In the middle of the highlights, the British fashion industry has drawn a cross-era, inspiring young people to boldly throw away the gentleman's clothing, to be a high street yup!
In 1977, Stephane Raynor founded BOY LONDON in the UK, starting with watches and then extending to clothing. It is also a beating, and now BOY LONDON's clothing is more famous than the watch. With its unique British rock-like rebellion and unruly, Stephane has given BOY LONDON a new romanticism and a simple and crude style, which has attracted a large number of young British people and become a model of the British “underground†trend.
The current BOY LONDON can be described as the uniform of a rebellious young man. The design of his clothes is not complicated. Even the prints seem to be monotonous, but this is its unique place. What BOY LONDON wants is a kind of almost rude simple, bold print, oversize T-shirt, with tight pants, full of courage and perseverance.
Summer special item
BOY LONDON
Store location 1F-D17
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