Edition 2018 autumn new advertising blockbuster, "cautious moderation, simple but not lacking" is the essence of Eastern cultural philosophy, Edition uphold this attachment to contemporary beauty, blending pragmatism and minimalism, paying tribute to the oriental spirit of the power of the times.
The future of the East is not only the coordination of history and the unknown, but also the embodiment of the impetuousness of the East and the unrestrainedness of the West. The women in this artistic conception condense the beautiful symbol of women in different eras, and finally create the image of the contemporary oriental Gentlewoman who is independent.
The 1990s, which was born by Isabelle Huppert, Kate Moss and many other Gentlewoman icons, is the golden age of the fusion of Eastern and Western cultures. In two distinct cultural contexts, women are once again given a new look: from film art to mainstream society, they are independent and free, dressing no longer trying to imitate or please, and colluding with men.
Returning to the present, in the fall of 2018, Edition pays tribute to the 90s pragmatism, interprets the oriental cultural connotation, infiltrates the contemporary aesthetic, refines the New Oriental aesthetics, and integrates it into the costumes.
Through the minimalist clothing contours, silhouette blazer, men's shirts, wide-leg trousers, combined with delicate texture of knitted, cashmere pieces, showing women's long line, and echoes the gentleman's Soft Power.
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