The price of diamonds in the domestic market remains high, in addition to the rarity of the diamond itself, it is also related to the current diamond operation and sales model. As a special luxury, diamonds are deeply rooted in the store business model. In order to create an "elegant and luxurious" atmosphere, almost every diamond and jewelry store is opened in a prime location, and it costs a lot of money to decorate. The service quality is also very high. Most of the time, the salesperson has more customers than customers. In order to expand the influence of the brand, the store has to bloom more and form a “scale effectâ€. In this way, the rent of the shop, the cost of decoration, the salary of the salesperson, and the final plenary meeting will be spread to the consumers.
For example: Consumers spend 10,000 yuan on the price of a diamond ring to buy a brand of diamond ring in the mall. After the sale of the diamond ring, 17% will pay VAT, 25 to 45% will be left to the store to do the deduction point, 5% of the diamond consumption tax, 2% of the salesperson commission. In addition, the brand's publicity, counter renovation costs, etc., must be distributed to each item. At this point in the mall, you must deduct at least half of the price.
In addition, the spot products of the stores are all goods that the boss pays for himself, and the cost of capital will also be taken into consideration.
Therefore, if you do not increase the price of the product at least twice the price of the brand in the mall, you will not be able to recover the cost. For big brands, his promotion costs will be higher, and the proportion of shares will be even greater.
Knitted Headband For Child,Cute Hair Band Pink Color,Pink Hair Band In Stock,Stock Of Kids' Hair Bands
Huaian Changfeng Knitting Co., Ltd. , https://www.cf-knitting.com