IKEA limited edition suit
Recently, the official website of the Swedish home furnishing giant IKEA IK EA launched a three-piece limited edition suit. These suits were designed by London Haute Couture tailors William Hunt. The fabrics are all from IKEA's home fabrics. Bright suits, consumers can be integrated with IKEA sofas and sheets. Consumers in the UK fill out the questionnaire on the IKEA website and have the opportunity to take home a limited edition suit.
IKEA is not interested in entering the apparel industry. The three-piece suit is part of IKEA's latest marketing campaign, The Wonderful Everyday, which aims to encourage consumers to inject their own personality into their home décor. According to the activity article of IKEA's official website, the latest research shows that a quarter of Britons do not have enough confidence to express their individuality in the home compared to expressing themselves through fashion. In addition to some basic information, the questionnaires that must be completed in the activity include a question - "How are you a maverick with fabric in the home?" (How do you be a maverick in your home?) Consumers can also Take part in the IKEA personality test to find the right fabric for yourself.
IKEA limited edition suit
These flamboyant suits from IKEA have completely broken the stereotype of people's "northern cold wind". When more and more people become fans of “sexual cold windâ€, when choosing home-made products to choose beige and white that will not go wrong, IKEA will do the opposite, and play “color cards†to encourage people. Boldly express your personality.
This event is reminiscent of the "ghost" advertisement that IKEA released in April this year. In the advertisement, a group of white ghosts quietly opened a party at home, and suddenly a group of colorful ghosts pushed in. They played discs and danced, and the home was full of life. When the master came back, the white ghosts returned to their places in an instant, the colored ghosts became curtains, pillows, carpets, etc. The addition of color made the home more interesting.
IKEA "Ghost" advertising
The “sexually cold†style has been popular for many years, and many people are tired of monotonous black and white ash. IKEA seized this opportunity in time to encourage people to give up the "safety card" and make the home become a part of self-expression. But the question is, is anyone really willing to wear a home?
Editor in charge: Gao Wei
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