On the evening of May 9th, 2018, the U/TI18F/W "My Fairy Tales" series show was unveiled at the Shanghai Headquarters Building. Against the backdrop of ever-changing lights, the lush botanical garden is surrounded by luminous unicorn sculptures and transparent balls, and the entire show is like a huge Alice fairy tale world.
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Image source: Brand offer
Dream, the whole show is like a dream space, when you step into this fashionable fairy tale world, the light and shadow are also true and illusory, people do not want to come out in this fairy tale dream!
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Image source: Brand offer
Image source: Brand offer
Image source: Brand offer
You will see Mr. Pig, who is wearing a gorgeous new aristocrat, and Miss Ma, who is free and sturdy, throughout the series, creating a new season of style change. A supermodel and a small model wearing a U/TI high-definition children's collection bring together a fun and surreal visual feast!
RUNWAY
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Image source: Brand offer
Image source: Brand offer
The designer injects the luxury sport into a new connotation. Luxury fabrics and crafts such as velvet, lace, letter embroidery, and hand-studded diamonds are cleverly applied to the garments, making the garments comfortable and luxurious and full of modernity.
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Image source: Brand offer
The 18F/W theme print was designed by Iracema Trevisan, a print designer who has served NIke, TORYBURCH, DIOR, and KENZO. A unicorn flower that symbolizes a beautiful era, symbolizing auspicious relics, adds a little humor to the costumes, advanced color matching and printing, plus fine workmanship and ribbon-cutting, and the gorgeous aristocratic desires.
The Happy Year of the Pig, which was developed for this season, boldly puts the pattern of witty and childlike in high-quality ready-to-wear. With the British style and elegant color, it presents high quality and diversified dressing style, making everyday dress Become fashionable and advanced. Adding fun and surprises to clothing, making clothing a new life.
U/TI hopes to express through this series of products, even if we travel in different occasions in different worlds, we have a variety of roles and become endless busy; but still like to create fresh and surprise, in the constantly changing identity and occasion, To create the fairy tale that belongs to the "light luxury girlfriend"! An extension of a fairy tale, a fantasy night. For us to create a fashion fairy tale, U/TI combines humorous design with surreal aesthetics to create and explore new possibilities.
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