Hurun Research Institute and Tianjin Brand Marketing Planning Agency jointly released "2018 Hurun·Tianjin Guangdong, Hong Kong and Macau Dawan District Innovation Brand List"
(May 10, 2018, Shenzhen) Hurun Research and Tianjin Brand Marketing Planning Agency jointly released "2018 Hurun Tianjin Guangdong, Hong Kong and Macau Dawan District Innovation Brand List" (Hurun Southern China Greater Bay Area Innovative Brands List) 2018, in association with Shenzhen-based leading brand strategy partner Tian Jin). This list covers a total of 20 different industry sectors. Through the scientific evaluation system, the TOP50 and TOP10 awards for innovative brands in Dawan District of Guangdong, Hong Kong and Macau were selected. This is the first time the Hurun Research Institute and Tianjin brand marketing planning agency have released the list.
List preparation method:
"2018 Guangdong, Hong Kong and Macao Dawan District Innovation Brand Rankings (Celebration of Innovative People)" is a list produced by Hurun Report and coordinated by Tianjin brand planning agencies.
The registered place or headquarters of the brand selected for this innovative brand list are located in the Greater Bay Area of ​​Guangdong, Hong Kong and Macau, and the company's revenue is in good condition. These brands are in the industry, contributing at least one new product, service style or operating model innovation, with obvious competitive advantages and social visibility. They have strong R&D and innovation teams, and their main products or business models are at the domestic leading level.
The 2018 primaries of the Guangdong, Hong Kong and Macau Dawan District Innovation Brand Rankings (Celebration of Innovative Figures) were first collected through online channels, self-registration, recommendation and invitation. The jury then selected the qualification background of the participating brands and obtained about 200 brand candidate lists covering 8 cities and 20 industries in Guangdong, Hong Kong and Macau. Finally, the jury scores according to the brand value growth of the candidate brands, the brand revenue status, and the performance of various innovation dimensions such as product/service innovation, technology innovation, marketing innovation, management innovation, and cultural innovation. Out of the list of the top 50 innovative brands.
In the TOP10 ranking of innovative figures, the innovative figures on the list are divided into management innovation figures and technological innovation figures. Most of the management innovation figures are the directors or managers of the company. Some of them make a great contribution to the company's marketing planning and marketing activities, and some of them are through their personal efforts to improve the corporate image and brand influence. force. Most of the technical innovation figures are the management personnel of the enterprise R&D department. They play a vital role in the R&D team, and the products developed have high industry influence, which brings certain advantages to the enterprise and the society. Economic Effects.
Number of companies on each innovation dimension:
Industrial Distribution:
2018 Hurun·Tianjin Guangdong, Hong Kong and Macau Dawan District Innovation Brand TOP50
Brand name belongs to the industry
Romance is smart and healthy (including diet, lifestyle, etc.)
Tomson is healthy and healthy (including diet, lifestyle, etc.)
Before and after cultural mass media (including social media)
WeChat mass media (including social media)
Tuba rabbit e-commerce
Vipshop e-commerce
Obi Zhongguang High-tech (including data science, automation, etc.)
Net Gold Holdings High-tech (including data science, automation, etc.)
Dajiang Innovation Robot
Huada Gene Genetic Engineering
TCL home (including smart home)
Dongpeng home furnishing (including smart home)
Gree Home (including smart home)
Liansu Mall home (including smart home)
Beautiful smart home furnishing (including smart home)
European style home (including smart home)
Shangpin home with home (including smart home)
Baiguoyuan Retail
Cotton Times Retail
BYD Auto
Xiaopeng Automobile
Yi Cheng self-driving car
Tuptech Artificial Intelligence
Xuntong Technology Artificial Intelligence
Carbon Cloud Smart Biomedicine
CLOT fashion
Little yellow duck fashion
OPPO communication
Vivo communication
Glory communication
KLOOK Road Travel Culture and Tourism
Galaxy Culture and Tourism in Macau
Fangs Culture and Tourism
To set off culture and tourism
Rookie logistics
Fengchao Technology Logistics
Hongchuan Smart Logistics
Yi Yatong Logistics
Yuehai Global Supply Chain Logistics
Soft material new material
TNG Wallet New Finance
Keep a record of new finance
Scorpio Wealth New Finance
Weizhong Bank New Finance
I am coming to loan new finance
360 health care
Doyle online game
Tencent game
Netease game
Elantra movement
Note: The rankings are in no particular order
2018 Hurun·Tianjin Guangdong, Hong Kong and Macau Dawan District Innovative Characters TOP10
Cradle of high value big brands
Founded in 1998, Tianjin Brand Marketing Planning has 20 years of experience in brand marketing planning, deep insight into the Chinese market, and timely response to new business changes, forming a unique and profound brand management theory and system - Tianjin brand ecology Circle and Tianjin brand Rubik's Cube. Tianjin believes that as the focus of the development of emerging economic power shifts from Europe and the United States to Asia and China, the leading brand marketing theory of the new era must be born in China!
Feng Xinying, Chairman of Tianjin Brand Marketing Planning, has been working for Haier for ten years. He edited "Behind Haier" and "Haier Terminal". In 2006, he completed the book "18 Assets Accumulation" with years of experience in brand service. In the year, he published the "Top Ten Roots of Chinese Brands", and many of his books have become the model of many senior executives in the marketing industry. In 2009, the editor-in-chief "Ten Ways of Repositioning the Ten Cases of the Brand" deeply influenced the thinking and behavior of many Chinese executives under the financial crisis. In 2014, he launched the heavy book "High-end Occupation: Just Do the Brand" In 2016, according to the new business revolution of the Internet, it also launched the brand marketing theory "Brand Rubik's Cube" in the new era of Internet.
Tianjin, forward-looking market insight, market-oriented management thinking, brand strategic planning, from the innovative business strategy, brand positioning, omni-channel marketing strategy, brand vision hammer, diversified communication strategy, growth gene breeding six dimensions, breaking the business, The boundary between brand, marketing and communication creates a unique and competitive brand ecosystem model for the company, realizing the rapid development of the company's development scale and brand value! In the past 20 years, the service has promoted more than 200 Chinese local enterprise brands to achieve leap, creating Haier, Midea, Europe, Wang Laoji, Mousse, Dongpeng ceramic tile, Wrigley sanitary ware, Liansu Group, Hengan Group, Yihai Kerry, Star More than 100 leading brands such as Hui Car Model, Colorful Guizhou, Danzi Water Code, Red Valley Leather Goods, Avatar Children's Robots! Tianjin is a planning company dedicated to helping companies build high-value big brands!
Tianjin has achieved fruitful results in the field of pan-home: from Haier, Midea to Europe, Mousse, Wrigley, Opus, Liansu, Dongpeng, etc., Tianjin has achieved many leading brands in the field of pan-home, which is the strategy of Chinese home brand. The leader!
Tianjin continues to break through in the high-tech field: from Aike Electronics to Avatar's children's robots, Tianjin has made breakthroughs in brand research and brand combat in the high-tech field, and has been recognized and praised by more and more customers!
Tianjin has rich experience in the field of big health: Wang Laoji (Auspicious Culture), Mingxing Qingkailing, Kerry Grain and Oil (Arowana/Hujihua, etc.), Hengan Sanitary Napkin (7 Degree Space, Anle, Anerle), Hengan Heart Paper towels, Hengan Pinuo paper towels, Kass yogurt, Yantang milk, Danzi water password, etc., have made great achievements in food and beverage, daily use, medicine and other big health leaders!
Tianjin pioneered and innovated in the field of culture and tourism: from the colorful Guizhou, let the first regional group brands create industrial groups, to Xinghui interactive entertainment, let small cars achieve 20 billion market value, etc., Tianjin develops in the field of culture and tourism Innovation has enriched the brand operation experience in the cultural and tourism fields!
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