January 23-25, 2018, “Iterative Parallel - 2017 China Footwear Festival and Global Footwear International Summit†was held in Jinjiang, China. The annual selection of China's footwear industry held at the summit attracted thousands of well-known companies to participate. The Happy Mickey brand stood out among many footwear brands and won the 2017 “Best Healthy Kids†award.
This event is a top-level shoe industry event co-sponsored by Global Footwear Network and COPEX GLOBAL, attracting industry elites and leading association leaders from Europe, the United States, Southeast Asia and other countries represented by AAFA, GFP, VF, and Amazon. And hundreds of Chinese shoe industry elite gathered together to explore the global shoe innovation landscape and the transformation of Jinjiang shoe industry.
According to the "2017-2021 China High-end Children's Wear and Children's Shoes Industry Research and Investment Forecast Report", China is the world's largest children's wear and footwear market, with more than 10 million newborns each year, driven by favorable consumption upgrades and second-child policy liberalization. The number of children under the age of 14 has reached 220 million. By 2017, the Chinese children's footwear market will reach 150 billion. With the continuous upgrading of the children's footwear industry, the competition in China's children's footwear industry has also become more intense. Enterprises have ushered in important issues such as product adjustment and business model innovation.
Under the background of the current industry in which footwear production, marketing and service models are continuously updated, the Happy Mickey brand stands out from the rest and represents the industry’s recognition and trust in the innovative Mickey brand ingenuity and product quality.
It is reported that since the brand was founded more than 10 years ago, Happy Mickey has always maintained the unremitting pursuit of the children's foot health and strived to create a first-class technical backing to protect the children's growth and successively cooperated with the China Leather and Footwear Engineering Research Institute and Health. Children's Research Center and other cooperation, the introduction of a number of advanced technology research and development of children's shoes in the development and production of children's shoes, in the field of healthy children's shoes quite successful, the industry has been recognized.
In the past two years, Happy Mickey has made breakthrough development in terms of brand upgrades, product upgrades, and channel upgrades, showing a very good development trend. In the year of 2018, it successfully released new brand new technology and strategic products. It also highlighted the brand's three-year health plan and expressed its determination to continue cultivating healthy children's shoes.
In the next three years, Happy Mickey will use patents and functional innovations as the core of its brand strategy and product strategy, and will create “softâ€, “steadyâ€, “protected†and healthy growth trilogy in commodity modules. In 2018, the focus of Happy Mickey's healthy children's shoes was "soft", and plans to introduce more soft and comfortable children's shoes products to make children's walking more flexible.
As the first batch of healthy shoes that made healthy children's shoes in China, Happy Mickey's deep cultivation in the field of healthy children's shoes has never stopped and has leading product R&D strength. For more than ten years, the healthy Mickey branded children's shoes have accompanied the growth of generation after generation of children. We have reason to expect the happy Mickey brand to open wider and brighter future!
Sheepskin Apparel& Accessories
Sheepskin Apparel& Accessories,Sheepskin Hats Ladies,Sheepskin Mittens Womens,Chunky Wool Rug
ZHENJIANG LANMU IMPORT&EXPORT CO.LTD , https://www.zjlanmufootwear.com