From July 8, 2012 to July 10, 2012, the "Adana Brand Appreciation Meeting" of the M Tiano Group was presented at Hall 9 of Shenzhen Convention and Exhibition Center. This is the perfect fusion of the high-end Italian women's brand and Austrian crystal art, It is also a new luxury platform to show Adana's elegance.
The first close contact with MTI Group was in 2011. This 19-year-old women's clothing group has always been favored by first-tier shopping districts in China due to its luxurious and romantic Italian style.
At present, Ma Tienu owns two brands: senior women's brand MY TENO (Martino slave) and advanced custom brand La Danum (Adana).
From July 8 to July 10, 2012, the "Adana Brand Appreciation Meeting" of the TIENO Group will be unveiled at Hall 9 of Shenzhen Convention and Exhibition Center. This is the perfect fusion of the high-end Italian women's brand and Austrian crystal art , Is also a new luxury platform to show Adnan noble qualities.
The "Adana Brand Appreciation" is a static exhibition, in its magnificent exhibits include a limited edition Haute Couture, 2012 latest autumn and winter clothing and women's details of the decorative elements of the brand - Swarovski Edition sponsored by Collector's Edition Crystal artwork.
Following the opening of the fashion show "Adanna Night" by Adana on July 7, 2011 at the opening ceremony of the 11th (Shenzhen) International Trade Fair, the "Adana Brand Appreciation Club" has become the venue for the audience Another fantastic visual feast!
With a new positioning and interpretation of the new luxury concept, Chairman Wu Suping of the Tien Nu Group specially accepted the exclusive interview of "Fashion Times".
Concept shows new luxury
In July, Martian slave "Adana brand appreciation will be" the scene of the event, will be surrounded by a fantasy light and flashing atmosphere, Adana's elegance and crystal dotted colors complement each other, one of the few The sky presents a bright and magnificent dream world ... ...
Fashion Times: Compared with the luxurious "Adanne Night", the "Adana brand appreciation will have what kind of surprise?
Wu Suiping: First of all, "Adana brand appreciation society" is a static exhibition activities. In contrast to the dynamic exhibition "Night of Adana", the event offers the opportunity to showcase the unique creative aesthetics and brand of the room with greater sophistication. This static exhibition, the site design uses a curved wave of 6 meters of the background to create a sense of space, and more than 1 meter high from the ground crystal artwork display, emphasizing the luxury of Adana style. Concept exhibition is the tone of the event, the model catwalk and space display combined, will work together to create Adenauer's new luxury concept.
Fashion Times: Please talk about concept exhibition on the brand market, how to promote?
Wu Sui Ping: Adana is a high-end women's custom brand, her target is a special group. We have enabled the new European advanced customization technology and talent to serve this community, including material acquisition and time cost control. But these are behind the scenes, the real show to everyone, is the unique new luxury Adenna texture. Therefore, the concept of exhibition is to convey this concept to the professional audience at the scene, including businesses and buyers and the media.
Clothing Times: You often compare the brand as a child's growth, and now Adana has been "two years old", and in the future how would you wrap this stunning beauty?
Wu Suiping: Currently, Adana already has more than 50 physical stores in the country, although the brand was born only two years, but in the past five product launches, has received the deep recognition of agents and businesses. Moreover, nowadays, Adana has also invested 25 minutes each time in China's five television stations, which is a very innovative brand promotion approach, and only with the brand new luxury ideal will have such a luxurious promotional activities .
Good high-end private wardrobe
Wu Dong likes to use some metaphor as empathy. He believes that for customers, advanced customization is like private restaurants with high appetizers in the top restaurants. As long as the customers have the demand, they have the best solution.
Clothing Times: For advanced custom brands, the customer's service to be very detailed, Adana's marketing what different initiatives?
Wu Suiping: As a high-end custom brand, select the shopping district is very important. In the face of high-end consumers, we propose three new luxury marketing ideas: creative marketing, experiential marketing, advanced service management. As a toothache need to find a professional dentist, must be professional to be effective quickly. The brand does not come out is a stunning beauty, but if we start from childhood to develop her temperament education, in the future her image will not be bad.
Fashion Times: Please introduce the Italian design team of the T-Man Group.
Wu Suiping: Italian design team is our core strength in our more than 200 square meters of R & D center, designers from Italy and the group designers at least once a month for a week to work together, the international atmosphere is very Rich, which not only upgraded the designer's technical strength, but also broaden their horizons. Soon after, our group will soon be presented with a new luxury brand with a young line, at which time there will be a fresh infusion of blood.
Fashion Times: You put forward the concept of private closets, high-end customers can provide what kind of service?
Wu Suiping: meticulous service. Nowadays, there are a large number of elite female groups in China who have a lot of need to meet the needs of dress code and dress code. Whether it is government or business meetings, or leisure activities and parties, dress becomes their first consideration. Adana store style and fabric can be done with the customer's choice to design, try our best to meet any fashion "wish", which is the high-end private wardrobe services.
Corporate culture is the essence
The impression that the Mantian slave group, not only gorgeous brand showrooms, the latest high-end product display, there are union and very humane husband and wife staff quarters. Wu Dong's emphasis on corporate culture is evident.
Fashion Times: 19-year history of the brand, so that Ma Ti Nu has its own different flavor, has always been the emphasis on corporate culture you have what kind of tips?
Wu Suiping: Services create value, for the staff, our managers also humane service staff. When some people clamoring for a shortage of labor, our group staff basically no flow. Not only our group has 3000 square meters of employee activity centers, badminton, piano bar, coffee shop. We also have a humane couple's staff quarters, so that they really think of Mantian slavery as their own home.
Clothing Times: I heard not long ago Ma Tienu Group won the "safety culture model enterprise" title, please talk about the details?
Wu Suiping: Security is the basic requirement of every family member to work outside. Through this special selection, we also tell the families of our employees that safety will be guaranteed and our management can always be better. "Safety Culture Model Enterprise" selection, only eight companies in Shenzhen to receive this honor, and Longgang District, we alone. Everything for the sake of employees, employees will contribute to the business, business employees are like this, employees will do so to treat colleagues and our customers around. Therefore, our union is not a formal organization, but an organization that truly reflects the voice of staff.
Costume Times: You are an athlete long ago, in your opinion exercise and brand management have what commonplace?
Wu Suiping: The key words of exercise are health and competition. As a brand, also have something in common. For example, the brand should have a healthy sense of competition in the industry, be energetic, and exercise will express the inner world. The brand also shows the spiritual needs of the inner world through culture. In sports, athletes pursuit of "unique child" is the difficulty and height, like Liu Xiang can step on the bar. Our two brands of store display is one of our unique skills, when there is this idea, the brand stores in the world did not find the same. I believe everything has a common ground, especially brands like ours that have a new luxury vision.
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