The famous host of CCTV Shui Junyi talked about the high-end interview with ZENNL Zonali Fashion Menswear - "Dialog Star Brand". Moderator: Shui Junyi Guest: Foshan Zonali Clothing Co., Ltd. (invited representative: Mr. Xiao Cai). Recording time: November 15, 2017.
Opening white
Moderator: Hello everyone, welcome to the program, I am the host Shui Junyi. On October 18th, Comrade Xi Jinping’s report on the 19th National Congress proposed to “support the development of private enterprises, stimulate the vitality of various market players†and “inspire and protect entrepreneurship and encourage more social entities to participate in innovation and entrepreneurshipâ€. These references have sparked heated discussion and concern among business people. The report also encourages the support of the private economy to make many new major statements, pointing out the direction for the sustainable and healthy development of China's private economy, and also marks that China's private economy will usher in new historical opportunities and enter a new stage of development. The topic we discussed today is related to the brand development of private enterprises under the influence of the 19th New Policy. The guests who participated in this discussion are... Mr. Xiao Cai, Marketing Director of Foshan Zonali Clothing Co., Ltd.
The first part of the study of the practice of the 19th National Congress
1, Moderator: Several guests present, although from different industries, but each has a certain contribution and influence in different fields, give us a self-introduction, what do you do separately?
Guest: The host is good, the audience and friends are all good, I am Xiao Cai, the director of Menali fashion menswear market, life is more exciting because of me.
2, Moderator: You have been in the mall for so many years, accumulated a lot of experience, then, how is your corporate brand currently built? Have you incorporated your ideas into the construction of the company?
Guest: Brand is the most powerful guarantee for corporate sustainable development. As long as the company exists, it needs to be branded. We are always committed to creating a new force for Chinese fashion, and we will put our dreams into practice with extraordinary actions, grow together with our employees, develop together with our customers, and make progress together with the society.
3. Moderator: For the first time, the 19th National Congress proposed to strengthen innovation support for small and medium-sized enterprises. Comrade Xi Jinping pointed out in his report that “deepening the reform of the science and technology system and establishing technological innovation with enterprise as the mainstay, market-oriented, and deep integration of production, education and research. System to strengthen support for SME innovation." More than 90% of private enterprises in China are small and medium-sized enterprises. At present, the world's new round of scientific and technological revolution and industrial transformation are gestating. In such a big environment, how do you view the importance of innovation? At the same time, how are you innovative?
Guest: Innovation is the soul of the development of Zonali's cause. It is necessary to combine the innovation ability of technology, market and brand to make the enterprise invincible. Our strong team of designers provides a strong guarantee for the sustainable development of the brand; in the style positioning to create a youthful aristocratic "civilian aristocratic" temperament and free leisure luxury; in the selection and tailoring of fabrics It is simple, atmospheric, noble; it is also the first to introduce a more humane, original and self-cultivation tailoring process, which is more in line with the perfect version of Asians.
In order to better adapt to the development and demand of the market, we invested heavily in 2015 and creatively launched 3D somatosensory image wearing system, intelligent positioning apparel, color changing apparel, neckwear and other products, which were well received by the market. In 2017, we boldly innovated, once again invested heavily in the development of intelligent gyromagnetic physiotherapy underwear, intelligent constant temperature clothing, smart ECG Sportswear and other series of healthy smart clothing, walking in the forefront of the entire smart apparel industry, becoming the future of healthy smart apparel The leader of the industry.
4, Moderator: Innovation is inseparable from talent, in the new era of building an innovative country
In the face of the challenge of “Made in China†towards “Created in Chinaâ€, how to understand the “artisan spirit†of the new era, how to inherit this value pursuit?
Guest: The soul of "artisan spirit" lies in patience, rigor, and meticulous work attitude. It relies on inheritance, help, and leadership. It must have the character of "doing things, being first to be human" and pragmatic and active professionalism. In order to vigorously promote the "artisan spirit", our company must truly attach importance to talents, cultivate and retain talents, provide more favorable benefits, and provide them with sufficient time and space.
The second part is not afraid to build a brand
1. Moderator: In the process of development, the company is definitely not smooth sailing. What are the biggest difficulties you have encountered?
Guest: The biggest difficulty we encountered was the shortage of professional talents, the rising raw materials and the rapid increase of labor costs, and the heavy burden of business operations; it greatly restricted the rapid development of enterprises.
2, Moderator: In the face of difficulties, have you ever thought about giving up? How to solve it?
Guest: The development of any enterprise will not be smooth sailing. Ali Ma Yun, Jingdong Liu Qiangdong, and Huawei Ren Zhengfei are no exception. "Creating a great cause has a hard time." Employees can give up, but entrepreneurs have no retreat. We have intensified our efforts in corporate culture casting, corporate office environment, building nests and attracting phoenixes, attracting a large number of outstanding talents. At the same time, we boldly innovate product systems and business models to help development; enterprise management process reengineering optimization, improve efficiency , open source and thrifty.
3, Moderator: Today's service and consumer market, the competition is getting more and more fierce, then, in the process of sticking to their own brand, how to establish consumer dependence on the brand?
Guest: Brand is a comprehensive impression of the company's long-term efforts in the minds of consumers, and "brand name" is only a representative symbol of the comprehensive impression. In this sense, customers will not blindly “loyalize†to a certain brand, and they will always pursue their own interests and values. Therefore, in order for customers to have habitual dependence, we must start from the following aspects:
1. Segment brand market: Focus on specific consumer groups, emphasizing product differentiation or advanced functions to build relationships with consumers and retain consumers.
2. Marketing strategy according to local conditions: The marketing methods of first-tier cities and third- and fourth-tier cities will be different, and they should not be tailored to each other, but should be tailored to local conditions to maximize sales growth.
3, cost-effective rather than price war: the price principle we have been obeying is: civilian price, aristocratic enjoyment, and never compete with competitive brands.
4. Brand image communication: Based on the perspective of international brands, 360° brand promotion and communication, hire brand ambassadors, promote the brand through film and television press conferences, fashion shows, public welfare, online social platforms, etc., and enhance brand awareness.
5, online and offline integration: to ensure that consumers' offline and online shopping experience is consistent, online shopping convenience price transparency, physical store try on and experience, so that consumers are not only trust and pleasure.
6, service wins: quality is the basic, integrity is the core, service is the magic weapon to win. Everything can be imitated, but the ultimate service experience is never to be surpassed. Just like the service of sea fishing, it is always imitated and never surpassed.
4, Moderator: At present, the brands that are operated in different fields are finally recognized by consumers? Is the market share high?
Guest: After our efforts, most of the well-known shopping malls and department stores in the country now have their own brand experience stores, which are deeply favored and popular among consumers.
Part III Building a benign ecosystem
Moderator: For the first time, it is proposed to support the development of private enterprises. Comrade Xi Jinping pointed out in his report that "we must support the development of private enterprises, stimulate the vitality of various market players, and strive to achieve higher quality, more efficient, more equitable and more sustainable development." With nearly 40% of resources, private enterprises have created more than 60% of China's GDP, paid more than 50% of tax revenue, contributed more than 70% of technological innovation and new product development, and provided more than 80% of jobs and developed into society. An important part of the market economy and an important foundation for China's economic and social development. What do you think the private sector should develop and what support should the government and society give?
Guest: 1. The government must do a good job in macroeconomic regulation and control to keep the market economy prosperous and active. 2. Formulate corresponding systems and development plans and give enterprises corresponding support. 3. Reduce intervention in the market, decentralize power, and achieve a fair market competition environment. 4. Reduce the pressure and burden of enterprises and strengthen financial assistance services. 5. Cultivate high-tech and high-quality talents to provide kinetic energy for the development of enterprises.
Moderator: In the past, in the important meetings and documents of the party, they all expressed the use of "non-public economy" and "private economy". This time, Comrade Xi Jinping directly used the concept of "private enterprise", which indicated that our party is against private enterprises. The gradual deepening of understanding has fully affirmed the contribution of private enterprises to reform, opening up, and economic and social construction. In order to maintain a benign ecological circle, entrepreneurs must also actively assume social responsibilities. What are the responsibilities on your shoulders?
Guest: Entrepreneurs as the creators and dominators of social wealth, taking social responsibility is the responsibility and ethical principle of Chinese enterprises, and it is also the most competitive and vital performance of enterprises, which can win the recognition and favor of more consumers. It is an important measure to enhance the reputation of the company and is in line with the long-term development of the brand. Therefore, we must first manage our own enterprises and achieve contributions to the society's production and supply, fiscal taxation, employee employment, medical security, and social stability. At the same time, we must actively give back to the public and keep the public together. Growth and prosperity.
Moderator: Nowadays, social development is getting faster and faster, leading to impetuous emotions in many industries, trademark infringement, manufacturing and selling fake and shoddy behaviors. What do you think of this phenomenon?
Guest: Although it is only a small phenomenon, it is extremely destructive. It damages the integrity system of the whole society and the innovation motivation of entrepreneurs. It requires the whole society to work together. I believe that with the development of the economy, the progress of society, the improvement of the legal system, the strengthening of government supervision, and the improvement of consumers' self-protection awareness, such illegal activities will naturally be effectively curbed. We have the ability to work together to create a level playing field and a safe and secure consumer environment.
Moderator: The status of the private economy market, which the state has vigorously created, is rising. Then, let's predict, what will happen to the national economic development trend in the future? At the same time, what is your future development plan?
Guest: In the future, China's economy will transform from a high-speed growth stage to a high-quality development stage, achieving intensive economic growth, improving all-factor productivity, and aiming at fuller and more balanced, and enhancing people's sense of gain. As a company, we should adapt to the needs of the development of the times, and strive to take the progress of product innovation, human resources and other factors as new kinetic energy, carry out strategic layout and planning, inject new impetus into the development of enterprises, build a platform for employees to realize the value of life, and realize enterprises. Maximize social responsibility.
Moderator: With the victory of the 19th National Congress, China has stood at a new historical starting point, and the company has ushered in new development opportunities. The establishment of a good brand requires a long process, which requires both innovative wisdom, courage in the face of setbacks, and the determination and perseverance of sitting on the bench. This is the foundation and guarantee for Chinese brands to become Chinese business cards. Breaking the "Made in China" dilemma, standing firm and leading the overseas market, as Gree Dong Mingzhu said, "Let the world fall in love with China", constantly turning from a compelling dream into an inspiring fact. Ok, thank you for participating in our discussion, and the audience and friends will see you next time.
Enter the ZENNL Zonali Investment Promotion Page
Our firm was established in 1988, the apparel export team, such as Casual Outfits and Sportswear, has more than 6 years of OEM solution experience.
We also focus on all type of Sleepwear, such as Jammies established, Slide Dress, Gown and so on. At the same time, we are skilled in the style and also manufacturing of Childrens Clothing. We have actually separately established Fabrics and Textiles, our Fitness and Yoga suits have actually been widely commended.
Our manufacturing facility lies in the industrial gathering area of Huaiyang County, Henan District, covering a location of 16,000 square meters, with 8 assembly line as well as more than 400 workers. Furthermore, our manufacturing facility also has 5 manufacturing facilities with annual production capability of 5,000,000 PCS and also annual export quantity of $100,000,000.
For us, customer and quality are the most vital. For that reason, we got a great perception from customers in USA, Australia, Canada and also various other regions. As well as developed a long-lasting cooperative partnership with lots of worldwide sports brands.
We never ever quit progressing, we will do our ideal for much better future and make friend with all of you. Looking forward your inquiry!
ladies sports polo shirt, sports wear manufacturer, knitted activewear provider
Ningbo Ningshing Trading Group Inc. , https://www.apparel-products.com