Since its inception, it has dedicated itself to creating a high-quality natural fashion ICICLE for the workplace. This year marks its 20th anniversary. In addition to hosting the National Static Tour and Shanghai Fashion Week, the first flagship store in China was also officially unveiled on the third floor of Phase 1 of Nanjing Deji Plaza on November 9th. The space near Qianqian is the first store designed by David McNulty, former architectural director of Louis Vuitton, and is the first stop for ICICLE's overall upgrade of store image.
Since its inception, it has dedicated itself to creating a high-quality natural fashion ICICLE for the workplace. This year marks its 20th anniversary. In addition to hosting the National Static Tour and Shanghai Fashion Week, the first flagship store in China was also officially unveiled on the third floor of Phase 1 of Nanjing Deji Plaza on November 9th. The space near Qianqian is the first store designed by David McNulty, former architectural director of Louis Vuitton, and is the first stop for ICICLE's overall upgrade of store image.
David McNulty, the architectural director of ICICLE, once founded the Louis Vuitton Architecture Department and developed it. After joining ICICLE last year, he systematically combed the brand's architectural language system and spent a year exploring how he can use store design to create a three-dimensional representation of ICICLE's brand-new essence of “convergence between nature and manâ€.
David McNulty, Director of Architecture, ICICLE
Referring to the design of the flagship store and the experience of ICICLE in the past year, David said, “I have seen at ICICLE for a year a group of determined people who create, manufacture and provide consumers with quality, simple and sincere products. There is the same enthusiasm, and I hope that the ICICLE upgraded store will also deliver such messages in the final presentation.â€
To learn more about David, don't miss the next push
In the store, all ICICLE product lines are presented, covering the Paris line, men's, women's and accessories products.
ICICLE 禾 Paris line area
Men's clothing area
Women's area
Accessories area
As a flagship store, the company also set up Nanjing's first space, ICICLE SPACE, to demonstrate in a comprehensive manner the contemporary life style of “human and nature living together in harmony†advocated by ICICLE.
The space incorporates multiple functions such as bookstores, cafes, event spaces, and a customer service center to provide tailor-made clothes, and is equipped with a walk-in wine cellar. The purpose is to provide ICICLE customers with fashion, food, art and culture. In one new upgrade experience.
ICICLE Books
ICICLE Café
Provide customer service center with customized service
Walk-in wine cellar
On the opening day, ICICLE's 18th Spring/Summer Fashion Show was held in the store, vividly displaying the 24-hour stress-free female image. The 20th anniversary cooperation series is also fully presented in the store and is available for sale in limited quantities.
In addition, ICICLE has also carefully set up a series of “fashion and life†interactive activities, and invited ceramic artists to share their creative experiences with everyone.
Ceramic Artist Peng Cheng
ICICLE Men's Director on-site adjusts clothes for guests
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ICICLE's flagship store?
Nanjing Deji Plaza is still alive.
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