Subsequent filling the loophole Changzhou market cashmere sweater non-pure cashmere

Summary:

As a clothing that can be worn in the spring, autumn and winter seasons, cashmere sweaters are warm, light and comfortable, and are popular with the public. Reporters found that Changzhou Shopping Mall, Cashmere Sweater Custom Shop, and Hengshan Bridge Cashmere City are the three most popular choices for cashmere products. Go elsewhere, but products that are also known as "100% pure cashmere" are priced between RMB 200 and RMB 3,000 to RMB 5,000. Actual cashmere content and quality are also uneven, which makes consumers commit when they choose to buy. Confused. What are the differences between these cashmere products and how should they be purchased?

Large shopping malls expensive sales are good

The reporter learned from several major shopping malls in Changzhou City, cashmere sweaters are generally priced at two or three thousand yuan, in addition to new products just listed, most of the goods will be sold 6-8 fold to sell. As the brand cashmere sweater into the mall set up counters must go through strict Detection, although the price is more expensive but the quality is guaranteed.

"We mainly have 8 cashmere brands such as Ordos, Luwang, Baikal, and Jiebe, which are almost all directly operated by manufacturers. The price is generally more than 2,000 yuan, and the thicker ones are more than 3,000 yuan, and the worsted ones are more than 5,000 yuan." Yang Yingchun, who is in charge of knitwear sales, told reporters that due to the relative quality assurance of shopping mall products, the sales volume is better. In the 6 days of last year's anniversary, cashmere sweaters sold a total of nearly 3500 pieces, of which the sales of 'Ordos' doubled compared to the same period of last year. More; 'Baikal' is strong in fashion with sales of 1.2 million yuan."

In addition, cashmere sweaters scattered in the streets of custom shops, welcomed by the people, one can pick up a single day during the peak season. In addition to "tailored, diverse styles, fast clothes," the characteristics of attracting people to customize, mainly Low prices. At present, custom shop cashmere yarn prices range from 500 yuan to 1,000 yuan per catty, processing costs nearly 100 yuan each, to a short cashmere sweater lady, for example, need to use about 300 grams of line, custom A valuable point is also seven or eight hundred yuan, not even half the price in the store.

The Hengshan Bridge Cashmere City, where more than 200 cashmere products shops are brought together, was very popular after its opening in 2011. But at present, the business is very deserted. The reporter saw that all types of cashmere sweaters are next to each other and the price of the products is from one. Two hundred yuan to a thousand dollars. Whether it is a clothing store or a custom shop, they all feel the same, there are few guests in the store.

"It's difficult to do business in the past two years. Many shops here can't be opened. There aren't a few guests during the Spring Festival. On average, they can only do two or three thousand yuan a day. I was originally prepared to sell to 500 dealers who sold 500 products last year. An iPhone 5 was awarded and the result was not a prize. "Chen Renyong, boss of Yokoyama Bridge brand cashmere store, laments.

Most cashmere sweaters on the market are not pure cashmere

"'Red Butterfly Valley' is our factory's production, garments only sell 680 yuan / kg, saying how much weight is even how much money. But 'Jiebei' is the agent of the brand, almost the amount of cashmere sweater will sell more than 1,000 yuan In fact, the cost is almost. "Chen Renyong frankly cashmere city similar products competing fierce, so the price is generally cheap, can only small profits but quick turnover, the general shopping mall to buy a piece of money in which you can buy three. However, low prices are also divided into two situations On the one hand, we fight the price war and depress the selling price of good things; on the other hand, pure cashmere is difficult to identify, and bad businesses simply "shrink".

"Whether it is pure cashmere, can only rely on professional testing. I have a client to pick a few pieces to check the cashmere content every time I purchase. The last time my test result was 95%, and the other one feels the same, the result is only 7 %. "Zhou Renyong said that consumers can only distinguish between pure cashmere and hand-feeling, visual inspection, nose-smelling and burning, and they must rely on the appropriate testing organizations to identify them. This also allows bad businesses to find a way out.

Yang Yingchun, who began to engage in cashmere sales work since 1995, revealed that most cashmere sweaters on the market are not pure cashmere, and many are blended with cashmere and wool or even chemical fiber. According to relevant regulations, only cashmere content is 95. % or more pure cashmere, finished product content can be labeled as 100% cashmere sales. "Now a lot of new chemical fiber fabrics are very advanced, feels as delicate and soft as pure cashmere, the outsiders can not distinguish, can only rely on professional identification. ""

"Even if it is pure cashmere, there are many differences in quality. The price of different materials varies a lot." According to Yang Yingchun, cashmere fibers can be separated into velveteen, one velvet, two velvet, three velvet, etc. Only the large formal enterprises will insist on using the first velvet to ensure the quality of cashmere products. However, some small enterprises will recycle the cashmere or cashmere fibers after the cashmere process. Although they are cashmere fibers, they have poor fiber quality, especially Part of the fiber length is too short to be blended with other long fibers (such as chemical fiber, wool, etc.). This type of clothing is very easy to pill, and when a good pure cashmere sweater is worn, it will form a layer of floating velvet. Will no longer have.

Brand pure cashmere sweaters sell at least 1,000 yuan

According to Wang Chou, a supplier of cashmere raw materials in Changzhou City, in 2012, the purchase price of cashmere raw materials was about 1 million yuan per ton. From the acquisition of raw materials to the production of cashmere sweaters, it took 50 to 60 processes to take into account the spinning and weaving process. Loss factors, labor, storage, transportation and other costs, the cost of a higher quality cashmere sweater will be five or six hundred dollars, plus some brand effects, selling a thousand dollars is normal.

"The cost of producing a short cashmere sweater for men is 500 yuan, and the reasonable price for factory outlets is 600 yuan. If you enter a mall, you have to sell it for more than a thousand dollars." Zhou Renyong took a "Red Butterfly Valley" cashmere sweater to reporters. For example, "This clothes is priced at 2,180 yuan. To enter the store and sell it, you have to pay a discount, but also a thousand blocks. Here, I sell 600 yuan. There are fewer intermediate links, and the price is definitely cheaper."

"A branded cashmere sweater is priced at more than a thousand yuan even if it is discounted. Only a few cashmere sweaters with five or six hundred yuan are used for pressing goods. There are either flaws in the craft or the style is too old, otherwise it is likely to be fake. "Yang Yingchun said that some cashmere sweaters known as "Ordos" do not refer to the "Ordos" brand. They may only be raw materials or finished products from the Ordos area, and they have changed their concepts. Some of them can provide genuine identification of cashmere threads, but their finished products are made of genuine cashmere. Lines doped with other materials after processing.

Cashmere City, a custom shop all kinds of cashmere prices

Category price (yuan/jin)

Australian Cashmere 150

Rabbit Rabbit 300

Cashmere 450

Cashmere 520

Koala 580

Gold Cashmere 600

Note: The processing fee is 70 yuan per tablet, and the most expensive fancy is 180 yuan.

Knowledge link

Cashmere is a thin, fine velvet that grows on the outer skin of goats and covers the roots of goat hair. It is a rare special animal fiber. It is called "soft gold" due to its sparse yield and strong warmth. The sheep's fine velvet is not included in this list. Not only the composition and warmth of the two are different, but the price of a wool thread (sheep) varies from tens of yuan to more than 100 yuan. (Xu Yang)

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