Swiss functional brand launches super wearable fabric

The Swiss brand Cordura, known for its wear-resistant fabrics, recently launched a new brand slogan: “Live Large. Live on the Edge. Live and Learn” as a commemoration of its 50th anniversary. As part of this promotional strategy, Cordura filmed an advertising film called "Live Durable" and used the latest photography techniques, including 360-degree virtual reality technology. In the advertisement, the photographic lens records people's daily life, including work, going out and at home.