Recently, the weather in Yantai, Shandong, has turned cold. Many citizens have begun to purchase cashmere products that are light and comfortable and have good thermal effect. The reporter found that large shopping malls, cashmere sweater customization shops, and online shopping are the three places for people to buy cashmere products, but the same The price of products known as "100% pure cashmere" ranges from RMB 200 to RMB 4,000 to RMB 5,000. Actual cashmere content and quality are uneven, which makes consumers confused when purchasing. What are the differences between these cashmere products and how should they be purchased?
Brand "tall", more styles
In the past few days, the reporter visited several large-scale shopping malls in Yantai and learned that the branded cashmere sweaters are generally priced at more than 4,000 yuan, generally 4,000 to 6,000 yuan. Ms. Liu, a salesperson of a certain brand of cashmere sweaters, told reporters that since the weather was significantly cooled last week, Cashmere sweater sales have increased significantly.
Ms. Liu told reporters that shopping malls to buy branded cashmere sweaters are generally relatively fixed customers. First of all, this part of people is very much recognized and likes cashmere sweaters. They think that they are soft, light and warm. They buy new cashmere sweaters almost every year, and some people even One year to buy two or three replacement wearing; In addition, because the brand cashmere sweater more quality assurance, after rigorous testing, although the price is more expensive but reassuring.
In many people's minds, cashmere sweater is a favorite of people with middle age and above who have a certain economic foundation. The salesperson of the mall said that in the past few years, cashmere sweaters have also been "reformed", and the transition from the initial thick warmth to the stylish appearance has been achieved. From the original short paragraph mostly to the present mostly in the long paragraph, color, style more stylish, attracted many young customers to come to buy.
Industry sources told reporters that in addition to the rising costs of raw materials, labor, printing and dyeing, cashmere shirts take the fashion line is also the reason for the price increase. Now cashmere shirt design fees are high, a top cashmere sweater designer's annual salary of up to 1 million or more These fees have to be increased to the unit price of the cashmere sweater.
The price is only one third of the mall
The cashmere sweaters in the mall are "high on the shelves," and cashmere sweaters scattered in the streets and alleys have been favored and welcomed by many ordinary citizens because of their low prices. The reporter learned that they are tailor-made, style-variety, and clothing. "Fast" and other features to meet the different needs of different customers.
Last week, Ms. Chu was tailor-made for her and her husband in a tailored store in a cashmere sweater in the urban area. “Two pieces are down to almost 3,000 yuan. If you go to the mall to buy one, you can't buy it.†Ms. Chu said .
In the urban North Street West, a cashmere sweater custom shop reporter learned that the content of pure cashmere content of 95% per catty ranging from 1380-1500 yuan, custom one ordinary thick cashmere sweater 800-1000 yuan, if added If you are thick, you need about 1,200-1,300 yuan. "The same in the mall requires four or five thousand dollars, almost two-thirds cheaper." Ms. Sun introduced the owner.
Cashmere sweater customization requires a certain amount of manual fees, according to reports, a simple style of a manual fee of 45 yuan, plus jacquard and other elements of the complex models require 100 yuan from the manual fee. "In the past few years, the manual fee has barely risen, The money was almost given to the worker. "The shopkeeper explained.
"Customized cashmere sweaters are also flawed," said the citizen, Ms. Zhao, who had previously made several customizations. She found that the finished products were not the same as the pictures displayed by the shopkeepers. Buttons, belts, and other decorations were quite rough, and one of them shrank. Pilling, so she still chooses to buy finished products.
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